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If your business is online, it better be converting. Businesses that rely on their digital presence as an alternative to a brick and mortar location know the importance of search engine rankings, social media followers and the obvious CONVERSION. A “conversion” can be classified as a product sale, financial transaction, submission of a cell phone number, a free app download, and the list goes on. One of the highest priority conversions sought after in 2017 is customer information / data.