An outsider’s perspective on how to do Product Launches, choices to make and lessons learned: What is and what it can do for you ProductHunt Goals you should aim for Preparing for the launch Things to do on the big day Tips and insights WHAT WAYDEV DOES — Software Development Metrics for non-techies Looks at source control statistics and condenses them into an easy-to follow number that can tell you, at a glance, if the project is on track This is a case study for a product with a For a broader audience, scale up the numbers very specific audience. Nobody will find your product unless you get featured — What it means? GETTING FEATURED — Defining a successful launch OBJECTIVES Making the top 10 is useful — Y ou can make the top 10 in any category and, ideally, also globally. This will help generate traction and, later on, be useful in attracting investors It’s not just about time — You of course also need views and upvotes, and as many new users as your system can handle. Which sometimes happens to be less than expected, for some reason Being in the gives you an additional week of visibility top 10 — If you remember a single slide, this one should be it LAUNCHING ON PH Creating it and how it helps THE UPCOMING PAGE WITH SHIP — Features you might need CREATE UPCOMING PAGE WITH SHIP — Getting a good start USING THE UPCOMING PAGE — Build an MVP Now it makes sense to Getting the most out of what you built MANAGE THE MVP — PREPARING THE LAUNCH Give yourself enough time, but also push yourself SET THE DATE — — Good writing increases your chances for success MATERIALS YOU NEED — Remind them that the thing they’re interested in is about to launch MESSAGE UPCOMING SUBSCRIBERS with Ship THE LAUNCH DAY STAYING ON TOP OF THE ISSUES — A tradeoff between potential reach and competition IDEALLY IT’S A TUESDAY — Prepare a response HAVE A FIRST COMMENT READY — Keep your users informed and tackle difficult questions BE ACTIVE IN THE COMMENTS — Keep your application running BE READY TO TACKLE ISSUES — Be ready to answer questions and fix problems in real-time PROVIDE TECH SUPPORT MISCELLANEOUS — TIPS THINGS WE’VE LEARNED AND FIND USEFUL This case study was possible with the support of company & from Product Hunt who provided us early access to . Johnny Modest Nick Abouzeid Ship
