An outsider’s perspective on how to do Product Launches, choices to make and lessons learned:
- What ProductHunt is and what it can do for you
- Goals you should aim for
- Preparing for the launch
- Things to do on the big day
- Tips and insights
WHAT WAYDEV DOES — Software Development Metrics for non-techies
Looks at source control statistics and condenses them into an easy-to follow number that can tell you, at a glance, if the project is on track
This is a case study for a product with a very specific audience. For a broader audience, scale up the numbers
Nobody will find your product unless you get featured
GETTING FEATURED — What it means?
OBJECTIVES — Defining a successful launch
Making the top 10 is useful — You can make the top 10 in any category and, ideally, also globally. This will help generate traction and, later on, be useful in attracting investors
It’s not just about time — You of course also need views and upvotes, and as many new users as your system can handle. Which sometimes happens to be less than expected, for some reason
Being in the top 10 gives you an additional week of visibility
LAUNCHING ON PH — If you remember a single slide, this one should be it
THE UPCOMING PAGE WITH SHIP — Creating it and how it helps
CREATE UPCOMING PAGE WITH SHIP — Features you might need
USING THE UPCOMING PAGE — Getting a good start
Now it makes sense to Build an MVP
MANAGE THE MVP — Getting the most out of what you built
PREPARING THE LAUNCH
SET THE DATE — Give yourself enough time, but also push yourself
MATERIALS YOU NEED — Good writing increases your chances for success
MESSAGE UPCOMING SUBSCRIBERS with Ship — Remind them that the thing they’re interested in is about to launch
THE LAUNCH DAY STAYING ON TOP OF THE ISSUES
IDEALLY IT’S A TUESDAY — A tradeoff between potential reach and competition
HAVE A FIRST COMMENT READY — Prepare a response
BE ACTIVE IN THE COMMENTS — Keep your users informed and tackle difficult questions
BE READY TO TACKLE ISSUES — Keep your application running
PROVIDE TECH SUPPORT — Be ready to answer questions and fix problems in real-time
MISCELLANEOUS — TIPS THINGS WE’VE LEARNED AND FIND USEFUL
This case study was possible with the support of Johnny Modest company & Nick Abouzeid from Product Hunt who provided us early access to Ship.