Kuyinto i-pill eqinile ukujabulela, ikakhulukazi kumadivayisi abacwaningi abacwaningi umdlalo; amadivayisi abacwaningi ukuthi ukujabulela okuzenzakalelayo kwe-infrastructure ne-architecture kanye nezinhlelo zofuzo zobuchwepheshe zihlanganisa yonke into. Kodwa lokhu kuyinto enhle: abasebenzisi bakho ekupheleni akufanele ukuthi umkhiqizo yakho / inkonzo iyatholakala. Abanikezele kuphela ukuthi kungasiza kubo ukwenza - engcono, engcono, noma engabizi. Futhi lokhu indlela kufanele kube. I-Society, njengoba isebenza namhlanje, isekelwe yi-symbiosis ye-trust kanye ne-expertise e-specialized. I-Person A ibonise ubomi yabo ukwamukela indawo, bheka i-Medicine, ebonakalayo ukuthi i-Person B isenza okufanayo ne-Engineering. I-Person A ibonakalisa ukuthi, njengoba inokufundisa izidingo ze-Medical ze-Person B, I-Person B inokufunda ukwakha kanye nokuthuthukisa izinhlelo ze-Person A ibonakalisa. Abasebenzisi bakho udinga ngokulinganayo. Bafuna ukuthi uye ufunde ubuchwepheshe, futhi uma akuyona abadlali noma ungakheka kubasebenzi we-B2B, akuyona akufanele ukunakekelwa kokusebenza kanjani. Bafuna kuphela ukuthi kungenzeka kubo. Ukulungiselela oku kukunceda ukwakha i-content strategy enikezela ngqo kumadoda owawufuna ukufinyelela. Nazi ezinye izindlela ezisebenzayo ukwenza lokhu. I-Translate Feature ku-Feeling Reframe zonke ubuchwepheshe yakho emangalisayo njenge-human benefit. Thola usebenzisa Njengoba isibonelo. ikhaya Thumela i-iPhone ikhaya Thumela i-iPhone Umongameli we-smartphone emakethe ungayifaka iminyaka eminyakeni ukubukwa kwe-apperture ne-sensor upgrades. Ngaphandle kwalokho, Ukubonisa 'umphakathi obungapheliyo' ukudala imifanekiso ye-cinematic, nge-imeyili ebizwa ngokuthi: "Uyazi ukwenza lokhu, futhi." Bhalisa abathengi amakhulu ukuthi nge-tech enhle (eyazi ukuthi ungakuthanda, noma ngisho akufuna), ungakhiqiza ividiyo ze-cinematic emangalisayo ku-iPhone. Thumela i-iPhone Uma ushiye mayelana nemikhiqizo yakho, ukugcina imibuzo yobuchwepheshe kubasebenzi zobuchwepheshe, futhi utshintshe ukuthi ufuna abasebenzisi bakho ezinhle ukwenza nge-imeyili elithi. I-Replace Explanations With Demonstrations Okokuqala, ukubonisa, akubonisa. Yenza ikhasi ngaphandle . Ividiyo ye-Dropbox ye-OG explainer I-cloud storage yaziwa enhle futhi engaziwa lapho i-Dropbox yasungulwa. Ngaphandle kokubili eside, abasebenzisa i-explainer yevidiyo enhle ku-homepage yayo. Le ividiyo eyodwa ebizwa ukuthi ukwandisa ama-conversions ngaphezulu kwe-10%, ukwandisa ama-hundreds of thousands of views ngenyanga. Uma ikhasi lakho lokuqala ivela ngokuphathelene nokuphathelene, uthatha imali embhedeni. Yenza ingxenye eyodwa ye-”show, don’t tell” (i-video, i-demo yokuxhumana, i-live product tour) nokwenza I-hero asset. Yonke okufakiwe inokukwazi ukuxhuma. Yini I-Anchor Your Message ku-Real-World Scenarios Kuleli khosi, lokhu kufanele kubonakala. Izixhumanisi zihlanganisa kakhulu ngezinto ezivela ku-Airbnb I-Campaign ingxubevange kulesi. Ukuvela lapha https://youtu.be/ddRBr2It00k?si=dPjckaGGArcycbn5&embedable=true Nge , I-Airbnb yasungula ukudayiswa kwe- "izindlu" futhi iqala ukudayiswa kwe-scenario: . I-campaign yasungulwa ngezihloko ezifana ne-"live", "belong", ne-"local", kanye ne-visuals asekelwe izixazululo ze-real neighborhoods, ama-hosts, kanye nama-rituals zokusebenza ngosuku kunazo zonke. Izifundo zokusebenza zihlanganisa ukuthi i-campaign yakhuthaza i-Airbnb kusuka ku-budget-hosting alternative kuya ku-experience-driven lifestyle brand kanye nokukhuthaza ukuxhumana nokukhuthaza. Ukuvela lapha what it feels like to live in a place, not just pass through it I-Content Strategy eyenziwe ngeziphumela kuncike ama-internals ivumela abasebenzisi bakho ukubona imikhiqizo yakho ngokucacileyo futhi zibonele ngokuvamile kwesiNgisi. Futhi uma ufuna ukwandisa ukuthi ukubukeka nge-clarity efanayo ezisetshenziswa kumakhasimende, i-HackerNoon ingasiza khona! Starting at only $5k, you get to: 
 
 
 
 Thumela imicimbi ezintathu ye-evergreen ku-HackerNoon (ngezibopho ze-canonical) Ukuguqulwa kwizilimi ze-76 ngamunye yezindaba ezine I-Advertising ye-Product yakho ngeviki ku-catalogue eyakhelwe 
 
 Hlola isivumelwano lapha ukuze ufunde ngaphezulu! Book a meeting here to know more! Hlola isivumelwano lapha ukuze ufunde ngaphezulu! HackerNoon Startups of the Week Thola Ngena ngemva , futhi I-Skylight Ventures I-Cord Comms GeoMinds Afrika I-Skylight Ventures I-Cord Comms GeoMinds Afrika Skylight Ventures I-Skylight Ventures inikeza izakhiwo ezijwayelekile zezakhiwo ezindaweni ezingenalutho. Zihlanganisa imali nge-hand-on guidance, ukunceda abathengisi ukunciphisa i-ideas zabo, ukwakha ukucindezeleka, kanye nokufinyelela izinzuzo ezingenalutho. I-model yayo kuyinto elula: ukuguqulwa kwezakhiwo ezisebenzayo ezingenalutho ngokushesha futhi inikeza kwabo ukweseka ukuvikelwa okuqhubekayo. Ngokusekelwe eLondon, le-Startup ebonakalayo yinkulungwane we-2 ye-Startup of the Year 2024 ku-2024. . It futhi wabhala ukunakekelwa okungenani top 10 ekupheleni ku- Waze izimboni Imininingwane Industry Fintech ikhaya Cord Comms I-Cord Comms iyinkonzo yokuxhumana esekelwe e-UK enikeza ama-brands ukucacisa okucacisa kanye ne-how they say it. Ukusuka ku-messaging ne-PR kuya ku-content strategy ne-internal comms, zihlanganisa i-ideas e-complex ku-communication e-clear, e-confident eyenziwe ngokuvamile nge-publishment ebonakalayo. I-Cord Comms yasungulwa futhi ku-3 izigaba - Ngena ngemva , futhi —In Startups of the Year 2024. Imibuzo & Ukuxhumana Ukuhweba Izimali GeoMinds Africa I-GeoMinds Africa ingxubevange idatha ye-geospatial, i-remote sensing, ubuchwepheshe ye-drone, kanye ne-AI ukunceda izinhlelo zokusebenza ukuhlola imibuzo emangalisayo ezivela emakethe ye-agriculture, i-climate, ne-infrastructure. Imishini yayo inikeza ukucubungula, ukucubungula, kanye ne-predictive insights ezihambisana nokuthuthukiswa okuqhubekayo emhlabeni wonke. Ukusebenza e-Niamey, Niger, kusukela ngo-2018, i-Geominds Africa iboniswe Ngena ngemva , futhi Izigaba ze-Startups ye-2024. IT Izinsiza Ukusebenza kweWeb Business Intelligence Thina uye uya khona kwelinye!

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