Wonke umuntu ufuna izinzuzo. Wonke umuntu ufuna umugqa. Kodwa lapha ingqondo ukuthi amabhizinisi amaningi ezivela ekuqaleni ukufundisa ngezindlela ezinzima: your lead generation engine will always underperform if your brand awareness isn’t there first. Thola thwebula ukuthi kungcono ukuthi. Why Brand Awareness Comes First Why Brand Awareness kuqala 1. People Don’t Buy From Startups They Don’t Recognize Ngaphambi kokufaka ifomu, ukuxhuma kwe-demo, noma ukujabulela i-imeyili ye-cold, imibuzo eyodwa ibonise konke: “Do I trust this company enough to give them my time?” Ukuhlinzeka kwama-brand kusakhiwa okuhlinzeka. Ngaphandle kwalokho, ngisho izibuyekezo eziphakeme zihlanganisa, ukuchithwa, noma i-ghost. One of the fastest ways to that trust is showing up where readers already spend time – futhi lokhu lapho HackerNoon inikeza. 2. Brand Lowers Your Acquisition Costs Uma brand yakho iyaziwa, yonke iminyango ye funnel yakho iyatholakala kulula futhi kulula. I-Content eyenziwa ku-platform enhle kuncike: I-click-through izinga lokusebenza izinga lokuguqulwa Ukuhweba Cycles ikhaya 3. Awareness Builds an Audience You Don’t Have to Pay For I-branding yakho iyahlekile Izixhumi ziye ziye zikhona. Kwangathi Nge-distribution ye-HackerNoon, impahla yakho ithatha: Izinzuzo ze-high-authority ye-SEO (i-HackerNoon ine-DA angu-90, okungenani amandla okuphakeme le-ranking) Ukumiswa ku-8 tech tags ukuze umbhali wakho we-niche angathola wena Ukusabalalisa phakathi kwe-HackerNoon's homepage, amakhasi, ama-newsletters, ama-social ne-audio podcast feeds Ukuguqulwa kwezilimi ezingaphezu kuka-70 ukuze ukunceda ukuhlaziywa kwe-keywords akho eziningana nezilimi Ngokwenza lokhu, isakhiwo sokuthuthukiswa okwenziwe ngempumelelo - akukho izindleko ze-advertising ezidingekayo. 4. Your Competitors Are Doing It Louder Izixhumi ze-tech zithembisa ngokushesha. Uma ungenza i-narrative, umuntu omunye. Ukukhishwa ngokuqondile ku-platform nge-readership eyenziwe kuqinisekisa: Ukulandela ngaphezulu kwe-conversation Ukulungiselela Mindshare Early You don't spend ngemva fixing brand neglect I-Startup Package ye-HackerNoon yenzelwe ngokucacileyo: ukunceda amaqela ezivela ezivela ku-visible, credible, kanye ne-searchable ngaphambi kokuphumelela abathengi. Where HackerNoon Fits: Brand Awareness That Actually Performs Where HackerNoon Fits: Ukuhlinzeka kwama-brand okufanayo I-HackerNoon Ukunikezwa ku: I-Business Blogging Startup Package 1. Guaranteed Distribution I-startup yakho ithatha: 12 amaphepha ngonyaka ukwakha umbhalo ever-on Ukumiswa ngaphambi kwe-4M + abacwaningi ngenyanga Ukuhlobisa ku-community ye-50k+ abalandeli kanye nama-millions abalandeli Akukho pay-per-click. Akukho ukuxhaswa ku-algorithms. Imininingwane kuphela. 2. Strong Traditional and LLM SEO Foundation I-Domain Authority ye-HackerNoon kanye nesistimu se-publishing yenza i-content yakho i-ranking lift ngokushesha. Izinzuzo zihlanganisa: Ukuhlobisa ngokushesha I-Higher Traditional and LLM Search Visibility Iphrofayili ye-Backlink I-Themic Authority ye-brand yakho I-Ranking ye-keywords yakho ku-70+ izilimi Imininingwane zakho zihlanganisa ukusebenza ngawe ngemva kweminyaka elide emva kokubili. Zihlanganisa evergreen. 3. Brand Trust by Association Ukubhalisa ngokubambisana nabasebenzi abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo abaziwayo. Lead Gen Works Better When Your Brand Is Everywhere I-Lead Gen Isebenza Ngcono Uma I-Brand Yena Kwezinye If brand = awareness + trust Lead gen = activation Ngaba ungenza i-demand okuyinto engazi ukuthi ungatholakala. I-brand-first startups ikhiqize ngokushesha ngenxa yokuba abantu bayaziwa lapho zibonele ku-inbox, ama-ads, noma ama-demo. Futhi manje, isikhathi sokukhuthaza i-HackerNoon ye-startups yeviki! Thola Ngena ngemva , futhi : I-HackerNoon I-Startups ye-Week Imikhiqizo Letihlobene I-Climate Vault Ukukhanyisa Imikhiqizo Letihlobene I-Climate Vault Ukukhanyisa Imikhiqizo Letihlobene Imikhiqizo Letihlobene I-Clousor Technologies isekelwe izixhobo zokuthuthukiswa kwama-cloud ezihlangeneyo zokulawula isakhiwo kanye nokunciphisa izindleko zokuthuthukiswa kwama-engineering teams. I-platform yayo inikeza amabhizinisi abavela ngokushesha ukuzinza ukuzinza. Lezi ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye . Ngiya I-Climate Vault I-Climate Vault I-Climate Vault inikeza indlela yokusebenza kwamakhemikhali ngokuvumelana nokunciphisa i-carbon ngokuvumelana nesisombululo se-emissions. Imodeli yayo inikeza imiphumela ye-climate enokutholakalayo futhi inikeza amabhizinisi ekutholeni izici ze-sustainability nge-confidence. Funda kabanzi futhi bheka imibuzo yayo . Ngiya Ukukhanyisa Ukukhanyisa I-LightRun inikeza abathengi izixhobo ze-debucking yokukhiqiza e-real-time ezihlangene nezidingo zokuthintela kanye nokunciphisa imiphumela yokusebenza. I-LightRun inikeza amabhizinisi abacwaningi ukulawula imibuzo ngokushesha futhi uthole ukubukeka okwengeziwe ku-live systems. Funda kabanzi futhi bheka imibuzo yayo yokuhlola Ngathi Ngiya Yini yonke le ngeviki, Hackers!

This story contains AI-generated text. The author has used AI either for research, to generate outlines, or write the text itself. 

Read My Stories

Lo msindo ukhiqizwa ngolimi lokuqala lwendaba!

I-The Real Reason Startup Lead Gen I-Fails (Uma Indlela I-Brand Awareness Icubungula)

About Author

IMIBONO

HANG TAGS

LESI SIHLOKO SETHULWE NGAPHAKATHI

Related Stories

The Billionaires F*cked Up

Zulu Network: Moving The Bitcoin Economy Forward With a Two-Tiered Bitcoin Layer 2 Architecture

The Billionaires F*cked Up

Zulu Network: Moving The Bitcoin Economy Forward With a Two-Tiered Bitcoin Layer 2 Architecture

Light-Mode

Classic

Newspaper

Minty

Dark-Mode

Neon Noir

Minty

HN StartUps