Ngena ngemvume - a series exploring the biggest challenges Web3 amabhizinisi uhlanganyela lapho ukukhuthaza imikhiqizo yabo. On yethu , thwebula ezinye izindlela zokuthengisa okwenza imiphumela, indlela yokuthumela inkqubo yakho, futhi indlela yokuthumela ubudlelwane olufanele kwebrand yakho. Namhlanje, ku-imeyili lokugqibela le-blog ye-series, sincoma indlela yokwenza ukuhweba okuqhubekayo we-Web3 okuyinto esekelwe ku-education ne-confidence. Ukuguqulwa kwe-Web3 Marketing: ukusuka ku-Hype kuya ku-Sustainable Growth Okokuqala Blog Post Ukuguqulwa kwe-Web3 Marketing: ukusuka ku-Hype kuya ku-Sustainable Growth Ukuguqulwa kwe-Web3 Marketing: ukusuka ku-Hype kuya ku-Sustainable Growth Okokuqala Blog Post 
 
 
 Uthanda izigaba ezidlulileyo? 
 
 
 
 : Why most projects get community marketing wrong. I-Lost Art ye-Web3 Marketing : Learn about the audience types you might be missing. Fixing Web3 Marketing: Understanding the Real Web3 Audience : Learn about what channels drive results - how to get your project noticed and attract the right audience to your brand. Fixing Web3 Marketing: What Channels Actually Work in Web3   Missed the earlier chapters? 
 
 
 
 I-The Lost Art of Web3 Marketing: Kwi-Why most projects get community marketing engxakiwe. Ukubuyekezwa kwe-Web3 Marketing: Ukubuyekezwa kwe-Real Web3 Audience: Ukubuyekeza mayelana ne-audience types ukuthi ungahambisa. Ukubuyekezwa kwe-Web3 Marketing: Yintoni izincwajana ezisebenzayo ku-Web3: Funda ngokufundisa ukuthi izincwajana ezisebenzayo iziphumo - indlela yokufinyelela inkqubo yakho futhi ukujabulela ubudlelwane olufanelekileyo kwebhizinisi lakho. I-Lost Art ye-Web3 Marketing I-Lost Art ye-Web3 Marketing Ukubuyekeza I-Web3 Marketing: Ukubuyekeza I-Real Web3 I-Audience Ukubuyekeza I-Web3 Marketing: Ukubuyekeza I-Real Web3 I-Audience Ukuguqulwa kwe-Web3 Marketing: Izikhangibavakashi ezisebenzayo kwi-Web3 I-Web3 ayikwazanga ukuvuselelwa kwama-innovation noma ama-ambitions. It is a reimagining ownership, a redefined community, and challenged how the internet itself works. But for all its technical breakthroughs, one challenge remains unresolved: how to communicate clearly and sustainably. Iphasi elilandelayo lokukhula kwe-Web3 ngeke ikhiqizwa yi-hype. It ngeke ikhiqizwa ngu-hype. Ngena ngemva , futhi I-Projects eyenziwe ngempumelelo akuyona kuphela ubuchwepheshe engcono; akuyona ukuhlolwa okungcono. education trust long-term strategy 
 
 
 
 
 
 Ngaba uyazi? I-Community ye-HackerNoon ibonise inani elikhulu le-Web3 ungathanda. Ngaphezulu kwezigidi ezingu-4 ngenyanga, i-plattform yethu ibonise i-spectrum esikhulu ye-Professional: 
 
 
 
 
 
 
 Izinzuzo Izinzuzo ze-Tech Imigomo Investors Marketers And more Ungakwazi ukuqala ukuxhumana ubudlelwane lakho lokuthumela kwelinye indawo. Ukulungele ukuqala ukukhiqiza umphakathi wakho we-Web3? Sishayele isivumelwano nathi! Did You Know? I-Community ye-HackerNoon ibonise ububanzi obuhlukile we-Web3 lapho ufuna ukufinyelela. , i-platform yethu ibonelela i-spectrum esikhulu ye-professional: Ngaphezulu kuka-4 million abalandeli ngenyanga Ngaphezulu kuka-4 million abalandeli ngenyanga 
 
 
 
 
 
 
 Izinzuzo Izinzuzo ze-Tech Imigomo Izimali Marketers And more Ungakwazi ukuqala ukuxhumana ubudlelwane lakho lokuthumela kwelinye indawo. Ready to start building your Web3 audience?  ! Book a meeting with us Ukubhalisa umlando nathi Ukubhalisa umlando nathi Why Education I-New Growth Hack I-User ye-Web2 iyatholakala ngokushesha, hhayi ngenxa yokuthintela i-Web3, kodwa ngenxa yokuthintela. . I-wallet, izindleko ze-gas, kanye ne-seed phrases zingatholakala ku-intimidating kumadoda angaphandle kwe-crypto bubble. Ngokusho I-92% yabasebenzisi be-Internet emhlabeni jikelele of crypto, kodwa engaphansi kwe-10% wamazwe nge-Web3 app.1 don’t understand it Consensys (2023) Thumela It is a product problem; it is a problem . marketing problem 
 
 
 Ngokukhipha ukucindezeleka kusuka ku-hype kuya ku-education, ukwandisa ukubuyekeza, futhi ukwakha i-value ye-world, amaprojekthi angakwazi ukwakha amamodeli yokukhula okuqhubekayo okuyinto akhululele kuphela abasebenzisi, kodwa amabhizinisi amakhulu. 
 
 
 
 Ukuze abafundisi, lokhu kubalulekile ukucubungula umyalezo oluthile, oluthile elandelayo okungenani kwe-crypto jargon kanye nokufinyelela abathengi amakhulu. Ukuze abasebenzisi, lokhu kubalulekile ukuhlangabezana ne-plattformen ezinikezele kakhulu, futhi akuyona kuphela isixazululo se-payday esisha. Ukuze abathengisi, lokhu kuncike ukweseka iiprojekthi nge-potency eside, futhi akuyona kuphela i-hotest token ye-moment. — I-Electric Capital, Developer and User Growth Report 20242 By shifting focus from hype to education, broadening the audience, and building real-world value, projects can create sustainable growth models that attract not just users, but loyal communities. 
 
 
 
 Ukuze abafundisi, lokhu kubalulekile ukucubungula umyalezo oluthile, oluthile elandelayo okungenani kwe-crypto jargon kanye nokufinyelela abathengi amakhulu. Ukuze abasebenzisi, lokhu kubalulekile ukuhlangabezana ne-plattformen ezinikezele kakhulu, futhi akuyona kuphela isixazululo se-payday esisha. Ukuze abathengisi, lokhu kuncike ukweseka iiprojekthi nge-potency eside, futhi akuyona kuphela i-hotest token ye-moment. – ukunakekelwa ² I-Electric Capital, Developer and User Growth Report 2024 Ngokuvumelana ne-human-centric, isinyathelo se-sustainable marketing, i-Web3 ikakhulukazi inokukwazi ukujabulela emkhakheni yayo kanye nokufinyelela ibhizinisi yayo elikhulu. 
 
 
 Iiprojekthi ezinikeza emfundo zihlanganisa ngokushesha ngokushesha, njengoba zihlanganisa ukuxhumana okuhlobene nokuthembeka. —ConsenSys, Global Survey on Crypto futhi Web3 20233 Iiprojekthi ezinikeza emfundo zihlanganisa ngokushesha ngokushesha, njengoba zihlanganisa ukuxhumana okuhlobene nokuthembeka. —ConsenSys, Global Survey on Crypto futhi Web3 20233 Umntu akukwazi ukuthatha lokho ukuthi akufuna, ngakho-ke ukunciphisa! Ukwakhiwa kuyinto isibambo phakathi kokuphendula nokuphendula, futhi amaphrojekthi ezizobala, ukwakha ukufinyelela okuhlobene, izipho zangaphambili, kanye nokuqinisekisa okuphumelela kakhulu. Phambi Ukufundisa abasebenzisi ukuthi inqubo yakho inesibopho futhi ingozi luhlukaniswa ngempumelelo ngaphandle kokuqinisekisa ukuthi ubudlelwane yakho iyatholakala ku-blockchain. Yakhelwe i-onboarding funnel okuyinto kuhlanganise amavidiyo, ama-guides, nama-tutorials eyenza abasebenzisi amasha nge-project yakho isinyathelo esisodwa. Yini Yini? 
 
 
 
 
 I-Business Blogging Program ye-HackerNoon inikeza kulula ukuxhumana kwekhwalithi yemfundo ngenkathi ukwandisa i-brand yakho. Khulula ngqo ku-HackerNoon ukwandisa ukubukeka, ukwakha i-SEO authority, futhi uqala ukufundisa ukubukeka kwakho mayelana nenkqubo yakho - konke ngokushesha. Ngiyazi ukuthi unayo: 
 
 
 
 
 
 
 
 I-Backlinks kwiwebhusayithi yakho (Yes, kuhlanganise i-CTA) I-Tech Company News Page ye-Personalized eyenziwe nge-logo yakho, i-intro, i-call-to-action, ne-social Ukubuyekezwa kwe-Editorial Ukubuyekeza Ukubuyekeza I-Story Yakho I-Multiple Permanent Placements ku-HackerNoon ne-social media promotions I-Stories ifakwe ku-audio format futhi ifakwe nge-audio RSS feeds Ukuguqulwa okuzenzakalelayo kumazwe angu-12 for global reach I-brand yakho ikhiqiza i-domain authority kanye ne-SEO ngokusebenzisa izixhumanisi ze-canonical futhi umbhalo uxhumane ku-8 amakhasi ezingaphezu kwama-keyword / ama-tagged ukuze kube lula kakhulu. Qala ukuguqulwa ulwazi lakho ku-akhawunti futhi umphumela namhlanje. 👉 Thumela umlando wakho wokuqala nge-HackerNoon Namhlanje I-HackerNoon Yenza kube lula ukunikezela izinto zemfundo ngenkathi ukukhula brand yakho. Khulula ngqo ku-HackerNoon ukuze . Business Blogging Program boost visibility, build SEO authority, and start teaching your audience about your project—all at once I-Business Blogging Program Here's what you get: 
 
 
 
 
 
 
 
 I-Backlinks kwiwebhusayithi yakho (Yes, kuhlanganise i-CTA) I-Tech Company News Page ye-Personalized eyenziwe nge-logo yakho, i-intro, i-call-to-action, ne-social Ukubuyekezwa kwe-Editorial Ukubuyekeza Ukubuyekeza I-Story Yakho I-Multiple Permanent Placements ku-HackerNoon ne-social media promotions I-Stories ifakwe ku-audio format futhi ifakwe nge-audio RSS feeds Ukuguqulwa okuzenzakalelayo kumazwe angu-12 for global reach I-brand yakho ikhiqiza i-domain authority kanye ne-SEO ngokusebenzisa izixhumanisi ze-canonical futhi umbhalo uxhumane ku-8 amakhasi ezingaphezu kwama-keyword / ama-tagged ukuze kube lula kakhulu. Ikheli le-Tech Company News Ikheli le-Tech Company News Ukuhlobisa Ukuhlobisa 12 Izilimi 12 Izilimi Qala ukuguqulwa ulwazi lakho ku-akhawunti futhi umphumela namhlanje. Publish Your First Story with HackerNoon Today Thumela i-HackerNoon Today yakho yokuqala Thumela i-HackerNoon Today yakho yokuqala Ukuguqulwa kwe-Complexity ku-Clarity Ngakho, kanjani ukulayisha izimo ze-Web3 kumadivayisi we-Web2? 
 
 
 
 “ZK rollups” → ukuhweba okusheshayo, okusheshayo “Ukulungiswa okuzenzakalelayo” → ungasiza ukwakha imikhiqizo “Token utility” → ukuguqulwa ngenxa yokusebenza kwe-ecosystem Ukunciphisa akukwazi ukujabulela; kungcono ukujabulela Kuyinto ebalulekile kubasebenzisi. I-2024 Ukubuyekezwa ukuthi i-68% yabasebenzisi amancane abahlukanisa ngesikhathi sokubuyekezwa ngenxa ye-UX emangalisayo noma imiyalezo emangalisayo.4 outcomes Cointelegraph Innovation Study I-Best Educational Marketing Strategies ibonise abasebenzisi lapho kukhona - nge-explainers, ukubuyekezwa kwe-story, kanye ne-interactive experiences. I-tutorials, i-workshops, i-courses, ama-webinar, ama-FAQs, ne-community-led content ibonise i-ecosystem emangalisayo futhi engatholakali kakhulu. Umthombo we-Trust ku-Skeptical Market I-Web3 ye-history iyatholakala nge-innovation kanye ne-scandal. I-Rug pulls, i-hacks, ne-escams zithunyelwe isixazululo se-credibility. I-Chainalysis ivumela ukuthi ama-crypto scams zithunyelwe kakhulu ,5 inombolo okuyinto ivimbele ukubuyekeza namhlanje. $5.9 billion in losses in 2022 Imininingwane, ngakho-ke kuqala nge : transparency 
 
 
 
 I-Founder ebonakalayo nge-imeyili kanye ne-face, akukho ama-avatars. Ukuxhumana okuhambisanayo mayelana nokuthuthukiswa nokuhlukaniswa. I-Consistency emakethe ye-bull ne-bear. Iiprojekthi ezidlulile ngeke kuhlobene kakhulu - ngeke kuhlobene kakhulu. Sustainability phezu Speed I-Culture ye-Web3 yamahhala ngokushesha: ukulethwa okusheshayo, i-liquidity ye-instant, i-virality ye-instant. Kodwa ukucindezeleka okuqhubekayo kubona ukucindezeleka okuhlobene, ukuxhumana okuhlobene, ukufundisa okuhlobene, ukuxhumana okuhlobene, futhi ... ukucindezeleka. Ngokusho , amaphrojekthi nge amaphrojekthi zokufundisa isixazululo eside than those focused solely on token incentives.6 Messari’s State of Crypto (2024) 2.5x higher retention rates I-truth is, ama-compounds ezinhle ye-marketing - i-build ye-slow but hard to break. Yonke imibuzo ye-blog, i-video, ne-tutorial enikeza abasebenzisi ngokwenene ukuthatha imikhiqizo yakho inikeza isisekelo eside kakhulu kunoma kunoma noma iyiphi isampula se-trend. Kuyinto indlela ecosystems ezisebenzayo zihlanganisa, nge-habit. Indlela Amaphrojekthi Best Ziye Ziye Ziye Zithintela Iiprojekthi ze-Web3 ezihlangene ne-hype ne-experimenting nge-strategies eyenziwe ngempumelelo ezihlanganisa ukuthuthukiswa, ukusetshenziswa, ukubuyekeza, idatha, nokugcina. Nazi indlela: 
 
 
 
 
 
 
 
 I-Education-First Content: I-Partnerships efana ne-Polygon x i-Coursera ne-Binance Academy, kanye ne-university collaborations ne-open courses, ibonise ukuthi ukufundisa okuzenzakalelayo ikhiqiza ukunakekelwa.7 I-onboarding ye-human-friendly: I-Wallet efana ne-Magic.link ne-Coinbase Wallet isebenzisa izicelo ze-imeyili kanye nama-interfaces ezaziwayo ukunciphisa ukuxuba nokwandisa i-blockchain.8 I-Storytelling Over Specs: I-Case Studies, I-Testimonials, ne-Community Spotlights zibonisa izici ezizobugcisa ezivela kumadokhumenti ezivela kumadokhumenti ezivela kumadokhumenti. Ukusetshenziswa kwe-on-chain analytics (isib. i-Dune Analytics, i-Nansen) ne-engagement metrics njenge-transaction volumes noma ukusetshenziswa kwama-product inikeza amabhizinisi ukucubungula ukucubungula okuqukethwe okuqukethwe okuqukethwe kanye nokusebenza kwe-campaign, ngaphandle kokucindezela kuphela ku-token price noma follower count. Ukuhlanganiswa kwe-Web2 ne-Web3: Ukuhlanganiswa kwamakhemikhali asebenzayo (isib. I-Nike x RTFKT, i-Starbucks Odyssey) kanye nokuxhumana kwama-platform eyenziwa kunceda iiprojekthi ukufinyelela kumadivayisi ngaphandle kwe-crypto-native niche.9 Ngaphezu kwalokho, ukwandisa ngaphandle kwe-Web3 niche ngokusebenzisa ama-media ezivamile kanye nokusebenzisa ama-social platforms ngaphandle kwe-bubble ye-projects yakho kungase ukwandisa okuhle. Ukuphucula ukuxhumana: Ukuphucula izixazululo ze-Web3 ukuxhumana ngokushesha ne-Web2 platforms, inikeza izindlela zokudluliselwa ezinhle kanye nezixhobo zokudlulisela, ivumela ukuxhumana kulula kubasebenzisi eziphambili. Ukubuyekezwa kunazo: Ukukhiqiza izinhlelo zokubuyekeza, ukufinyelela kwe-insider, iziphakamiso ezizodwa, noma iziphakamiso ze-real-world kusiza ukuxhaswa kwe-long-term futhi ivimbele abasebenzisi ukuguqulwa. 
 
 I-Projects eyenziwe ngempumelelo ibhalisele isicelo elula: ukhumbule izinhlayiya ezinzima ze-Web3 futhi zihlanganisa izinzuzo ezithakazelisayo abasebenzisi. Bafuna ukuthi abasebenzisi akufanele i-blockchain ngokuvamile - bayifanele ukuthi i-blockchain ingakwenza kubo. Ngemuva kwalokho, abantu abaninzi akufuna indlela yokusebenza kwe-internet. Bafuna nje ukuthi inikeza kwabo ukuvelisa ukusetshenziswa wabo. — I-EAK Digital, I-State Current of Web3's Go-to-Market & Adoption Challenges (13 Jan. 2025)10 I-Projects eyenziwe ngempumelelo ibhalisele isicelo elula: ukhumbule izinhlayiya ezinzima ze-Web3 futhi zihlanganisa izinzuzo ezithakazelisayo abasebenzisi. Bafuna ukuthi abasebenzisi akufanele i-blockchain ngokuvamile - bayifanele ukuthi i-blockchain ingakwenza kubo. Ngemuva kwalokho, abantu abaninzi akufuna indlela yokusebenza kwe-internet. Bafuna nje ukuthi inikeza kwabo ukuvelisa ukusetshenziswa wabo. — I-EAK Digital, I-State Current of Web3's Go-to-Market & Adoption Challenges (13 Jan. 2025)10 I-The Long-Term Play: Yenza I-Web3 I-Human Again I-Web3 ayikwazanga ukuba akufanele ku-speculations, akufanele ku-participation. I-future iyatholakala kumeprojekthi abacindezela. I-Marketing kulesi ephepheni elisha iyatholakala okungaphansi ku-“quicking attention” futhi engaphansi ku-earning trust nge-story-telling, education, and data, ngokuvimbela i-balance phakathi kwe-creativity ne-clearness. Umgogodla elandelayo akuyona i-marketing ye-blockchain ngokuvamile, iyatholakala ku-blockchain: umthwalo, i-fairness, ne-freedom. I-Success akufinyelela ku-token drops emangalisayo noma ama-influencer campaigns emangalisayo, kodwa abacwaningi ab Iphrojekthi ezinxibelelana ngokucacileyo futhi ngokucacileyo, ezinxibelelana ngempumelelo olwenziwe ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo ngempumelelo. 
 
 Ngama-HackerNoon, sincedo abacwaningi we-Web3 ukunciphisa imibuzo kanye nokuvumela imibuzo yabo kumadoda efanelekayo. Ungathola kanjani thina ukwandisa inkqubo yakho ye-Web3 - thina ucwaningo! At HackerNoon, we help Web3 builders cut through the noise and get their stories in front of the right people. You could be next. See how we can grow your Web3 project -  ! let’s talk Ngena ngemvume Ngena ngemvume Ukuhlobisa 
 
 
 
 
 
 
 
 
 
 
 I-ConsenSys, I-Global Survey on Crypto and Web3, 2023. https://consensys.net I-Electric Capital, Developer and User Growth Report 2024. https://www.electriccapital.com I-ConsenSys, I-Global Survey on Crypto and Web3, 2023. https://consensys.net I-Cointelegraph Innovation Study, i-2024. https://cointelegraph.com I-Chainalysis, I-Crypto Crime Report ye-2022. https://go.chainalysis.com I-Messari, I-State of Crypto 2024. https://messari.io I-Polygon x i-Coursera; I-Binance Academy; i-university collaborations, i-2024. Magic.link, Coinbase Wallet, 2024. Nike x RTFKT; Starbucks Odyssey, 2024. I-EAK Digital, I-State of Web3's Go-to-Market & Adoption Challenges, ngoJanuwari 13, 2025. https://eakdigital.com/the-current-state-of-web3s-go-to-market-adoption-challenges/ https://consensys.net https://www.electriccapital.com https://consensys.net https://cointelegraph.com https://go.chainalysis.com https://messari.io https://eakdigital.com/the-current-state-of-web3s-go-to-market-adoption-challenges/

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