Thina uzothola abantu abaningi nge-akhawunti, kodwa ushiye nathi: I-Digital Advertising ngo-2025 kuyinto isakhiwo se-pyramid - futhi akuyona umdla we-opt-out. Uma unemibuzo owenziwe ngempumelelo ngenxa yokusebenza kwe-ad-blocker, akuyona inkulumo yakho ... Kuyinto ukucubungula kusuka ku-broken, i-surveillance-based ad economy okuyinto i-monetized i-page views kanye ne-impressions futhi iye iye iye iye iye iye iye iye iye iye. I-problem enhle akuyona abasebenzisi abalandela ama-advertisements. I-Nope. Kuyinto i-model ebuthile, ebuthile okwenza ukulondoloza kwabo kuyimfuneko. Thola lokhu ngokuphathelene: abasebenzisi akuyona ama-media digital. I-advertising ye-advertising eyinhloko Umdlawu owenziwe ngempumelelo, i-interruptive, i-surveillance-soaked ad model, enikezela imiphumela kunoma-intelligence, ukuxuba kunoma-clarity, kanye ne-" more eyeball" kunoma ukuxhumana okuqukethwe. Ngaba lokhu “Umuza”? Yes. Ngaphezulu kwe-IT deciding-makers uzama umphakeli uma impendulo yayo kubaluleke kakhulu yokukhuthaza noma ingcindezi. Noma, ngokuphathelene, kuyinto ingcindezi we-$ 10 million eyakhelwe njenge-” brand awuthembekile”? You bet your sweet Don Draper underpants. Futhi isikhathi siphila umdlalo ngaphansi kwalokho. (I-digital ad model, okuyinto; sinikeza imali enhle ngenxa yayo underpants!) Ahem, ngakho-ke ku-story usuku, sibonisa: 
 
 
 
 Yintoni i-ad model yokuzalwa. Indlela I-PageView-Chasing I-Sabotage Quality ye-Media. Futhi okuyinto B2B marketers kufanele ukwakha emaphandleni: imikhiqizo eside, esiyingqayizivele, yokufakelwa kwe-publisher-first okuyinto ngokuvamile zithole. Ukulungele ukuhlangabezana ne-clickbait kanye nokuvumela ukubaluleka kwekhwalithi yakho? Thina uye uye. ‍ The Pageview Pyramid Scheme I-PageView Pyramid Scheme Thola ukuqala nge-pageviews: I-metric eyenziwe kakhulu, eyenziwe kakhulu ku-digital publishing. I-PageViews yenza izibuyekezo ze-clickbait, izibuyekezo ezingenalutho, i-UX eyenziwe, kanye ne-content eyenziwa njengokubhaliwe yi-caffeinated raccoon nge-thesaurus. Yintoni izidakamizwa zihlanganisa kubo? Simple: izidakamizwa ufuna "izithombe ku-goal." Yini indlela engcono kunokuba nge-impressions? Ngaphandle kwe-Content ye-crap, ngisho nangokuthi umugqa we-user eminyakeni ezimbini, ama-gears ye-advertising model zihlukanise futhi zihlanganisa. Kodwa lapha ingxubevange - i-51% yama-IT abacwaningi abalandela abathengisi uma ikhwalithi yayo ibonakalayo noma kakhulu yokuthengisa (IDG). Lokhu kunezinguquko yokuthintana ... kuyinto umbhali wokuguqulwa. Uyakholelwa ukuthi uyakwazi ukujabulisa; akuyona. Uyakholelwa ukuthi u-mainstreaming i-relevance; u-blood it. ‘Turn Off Your Ad Blocker!’ = Creative Bankruptcy 'Ukulungiselela i-Ad Blocker yakho!' = I-Creative Bankruptcy You’ve seen the pop-ups. “Please shut off your ad blocker. You’re killing our journalism!” Ngaphandle Ngathi Ukusabela ngokuthumela i-trackers ze-68, i-pre-roll, kanye ne-sidebar ebonakalayo enikezela ividiyo engabikho. Ubucwebe Ngaba Ubucwebe Ukusuka ku-CNN nge-uBlock Origin eyenziwa ku-Firefox - ngaphakathi kwezinye imizuzu, i-scripts ye-68, i-trackers, ne-invasive ad calls. Umphumela? A faster, cleaner, ngokuvamile okuhlobene website. Thola lokhu! U-Firefox - okungenani le-browser eyenziwe ngaphandle kwe-Chromium - inesigidi ezingu-10 abasebenzisi abasebenza ne-ublock Origin. Isikhathi esilandelayo esidumile engaphansi kuka-2 million. People are not anti-content. Thina anti-garbage. The Laziness of the Ad-First Economy I-Leness ye-ad-first economy ‍ Uma angikwazanga kakhulu, sicela ukunciphisa i-edge: i-internet eyenziwe nge-ad-support yenza ama-media ye-digital emangalisayo. It ukunciphisa incentive ukukhiqiza ubuningi, ubuningi okuqukethwe futhi kubuyekezwa nge-hamster wheel ye-feeder eyodwa eyenza ku-search engine optimization (SEO) yayo. Ngaba unemibuzo? 
 
 
 
 I-BuzzFeed yokuthengisa kwangaphakathi ngemuva kwe-Facebook i-referral traffic yayo. Izinzuzo ze-VC-backed media startups zihambe lapho imodeli yabo ye-ad couldn't scale. I-time average on page ye-content ye-B2B kuyinto kuphela i-29 amaminithi ... ngenxa yokuba iningi elithakazelisayo. Kodwa, ngaphandle kokuqinisekisa, abacwaningi be-ad runners abalandela le shantytown ye-model eyenza ukubaluleka kweminyaka engaphezu kwengu-10-plus. I-bullshit ye-what is that they dared to blame ukuze usebenzisa ithuluzi ukunciphisa ukuxuba. Yini Ngiya . Ngaphezu kwalokho, i-Satan Build for the Reader, Not the Revenue Model Ukwakha Umbhali, Akukho Model Income Uma unomthengisi we-B2B uye uxhumane i-click, i-impressions, noma i-CPMs, kube isikhathi sokuphuma lapho i-solar ayikho. Ukulungele ukujabulela? Okuningi. Throw on some , Hlola i-pen yakho, futhi ubhalise ukuthi uzodinga: Ukuhlobisa 
 
 
 
 Thola ama-banner ads. Abanikezela. Abanikezela ukuphazamiseka. Abanikezela ukuphazamiseka. Abanikezela i-brand yakho kuhlobene njenge-2009. Thola ukucubungula ukucubungula nge-pageviews. Ukucubungula isikhathi sokubungula, ububanzi lokubungula, futhi ukubuyekeza izivakashi. Lezi zinyathelelo zibonisa ukuthi umbhali wakho ngokwenene inikeza isithombe. I-Audit ye-UX yakho. Uma i-site yakho ibonakala njenge-Times Square emzimbeni ye-Adderall binge, ukunciphisa. Ndiyathanda kanjani isakhiwo se-Content Strategy: 1. Serve by Segment 
 
 
 
 CMO? Wabelane izakhiwo zokusebenza ze-ROI. CISO? Qaphela imiphumela yokhuseleko real, noma FUD. ITDM? Ukubonisa ubuchwepheshe, ngokushesha. Konke imikhiqizo kufanele uxhumane: "What's in it for “I-Person Buyer” Yini 2. Embrace AISO and Semantic SEO 
 
 
 
 Ukusebenzisa idatha eyenziwe. Ukuphendula imibuzo yama-user enhle enikeza umqondo lakho lokuqala. Ukuguqulwa kwe-content ngokusebenzisa ama-theme clusters kanye ne-buyer intent. Thola ngaphezulu kweengxowa eziyinhloko – ukuphucula ukunambitheka kanye nokusetshenziswa. Waze 3. Monetize Smarter, Not Louder 
 
 
 
 Ukwakha ama-gated hubs kanye nama-newsletters eziningana nemali, akuyona isikhathi. Yenza i-microcontent ecosystems okwandisa ukubukeka kwama-brand yakho - i-LinkedIn carousels, i-podcast cuts, ne-YouTube explaners. Ukukhiqiza izinzuzo zakho nge templates, izixhobo, futhi izifundo zemfundo. Okuphathelene: Uma ufuna i-leads enikezayo, kufanele kube lula ukuyifaka. What B2B Needs Now: Brave Content, Not Banner Spam What B2B Needs Now: I-Content enhle, Akukho-Banner Spam Thola ucwaningo imibuzo. B2B, ikakhulukazi Waze , siphindeza kumadokhumenti we-crutch eside kakhulu. cybersecurity fintech I-Display ye-advertisements, i-sponsored content emangalisayo, kanye ne-whitepapers emangalisayo ngakho-ke kufanele isetshenziswe kumahhala we-CIA. Kodwa lokhu ukubuyekeza- —Iziqinisekile kakhulu kunazo zonke. Umhlahlandlela Ukusebenzisa uBlock. Waze Ukukhangisa ghost sales Waze . 90% of their research before they ever talk to you Ngiyaxolisa imiphumela emangalisayo. Ngithanda ... 
 
 
 
 Ukubuyekeza umqondo real. Ukusebenza okwenziwe ngempumelelo. I-empathy efanelekayo ngenxa ye-pain points yayo. Futhi usebenza ngokuvamile phakathi kwama-format, ama-channels, ne-funnel stages. TL;DR: Don’t Build for Ad Dollars. Build for Loyalty. TL;DR: Don't Build for Ad Dollars. Build for Loyalty. Imodeli ye-advertising iyahlanza, hhayi ngoba abasebenzisi abanolwazi, kodwa ngenxa yokuthunyelwe. I-advertising inikeza inani ngaphezu kwekhwalithi, i-noise ngaphezu kwe-nuance. Uma uye uxhumane ku-ke, akuyona akuyona kuphela. Uyazi. Ngiya ku-Best Play: 
 
 
 
 Thola ingxenye yakho njenge imikhiqizo. Ukubuyekeza umlilo wabhala wakho. Ukusebenzisa zonke izixhobo - SEO semantic, social, AI - ukwenza brand yakho asebenzayo. I-Future ihamba ama-brands ezokufundisa, akuyona. Okuhlinzeka ukubambisana, akuyona ama-trackers. Okuhlinzeka nge-insight, akuyona ama-pop-ups.

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

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I-Digital Advertising ngo-2025 kuyinto i-Pyramid Scheme

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