EyoMsombuluko eManila, izigulane zihlanganisa i-line ngaphandle kwe-clinic ebandayo. Abanye baye baye baye baye baye baye. I-woman ibopha iinkcukacha zonyango kwi-mapping yeplastiki. Umntu uqhuba kwi-telephone yayo, ukhangela imibuzo ebandayo. Kwiimiliyoni zeFilipinos, oku nto leyo iinkcukacha zonyango: i-traffic, ukhangela, kunye ne-frustration. U-Emil Eriksen, umncedisi we-30 yeDania, uye uyakhawuleza le ngxaki kunye nokufunda ukuba akuyona isisombululo, kodwa iinkonzo. "Kwi-Philippines, abantu akufuneka ubunzima kwi-health, "ukuba akufuneka ixesha, ubumnandi, kunye nokufutshane." Inkampani yayo, &you, yenzelwe ukuguqulwa oku. Iye yasungulwa ngoMatshi we-2025, iye yenza i-Southeast Asia ye-response kwi-Hims & Hers ngokwenza ukufumana ukhuseleko ngokufanelekileyo njengoko ukwamkela nayiphi na enye into kwi-intanethi. Le nkampani ikhubula izigulane kunye neengcali ze-Filipino zenzulululululwazi ukuxhaswa kwe-private kunye nokuthumela kwizithuba ze-home ngokucacileyo. "Izixhobo yethu kuyinto ukwenza ukhuseleko lula, elawulwa, kunye nomntu," uEriksen wathi. "Siphakamisa umdla owenziwe ngokuvamile kuxhomekeka ukhuseleko." I-Reality & You Wants To Replace Kwiminyaka emininzi, iinkqubo zempilo e-South-East Asia ziye zihlanganiswe ngempumelelo. Iisebhisi zihlanganisa. Izixhobo zihlanganisa. Izigulane ziquka kwi-self-medication okanye kwiimarike ze-gray kwi-intanethi ngaphandle kokufumana ukuphazamiseka komphakathi kwi-clinic. I-Eriksen inyaniseka ukuba lo mveliso yenzululwazi. "Umazi apha ayinxalenye," wathi. "Ngaba nje bayazi ukuba i-system yenzulululwe ukuze yenza ixesha yabo." &you yenzelwe malunga le nqakraza. Ngaphandle kokuqinisa abantu kwiinkqubo ezininzi, ibonelela ngokukhawuleza, ukhuseleko, kunye nokucacileyo. Iingcebiso zihlanganiswa ngama-doktor, kwaye izidakamizwa zithunyelwe nge-pharmacy ezisenziwayo ezinikezele ngqo kwi-patient. I-tone ye-experience ibonelela ngakumbi kwi-brand ye-consumer efanelekileyo kunokuba kwi-provider ye-medical ye-traditional. I-brand eyenziwe kwi-trust kunye ne-culture Ukugqithisa isixeko phakathi kwezidakamizwa kunye nenkcubeko esemthethweni, &you wabelane Kylie Verzosa, i-actress, i-entrepreneur, kunye ne-advocate ye-mental health, njenge-partner, i-investor, kunye ne-brand director. Umxholo wayo yenza iingxaki ze-healthcare ziyafumaneka ngokwenene kwilizwe apho i-stigma ivele. "Ndiya ndingathanda ukuba umdla inokukhawuleza abantu ukwandisa," uVerzosa uthi. "Yini ndingathanda kunye nawe, ukuba uyifunda ukutya kwinto elungileyo. Izixhobo iyafumaneka, akukhawuleza." Ngexesha lokuphendula kwayo, iingcango zayo ziyafana kunye neengxaki ze-health okanye ze-fashion kunokuba kwi-advertisements ze-clinical. I-messaging ye-brand ibonelela kwi-self-improvement kunye ne-confidence kunokuba kwi-symptoms okanye i-fear. Umphumela yinkampani ebonakalayo philippines kodwa elungileyo kakhulu ukuze uqhagamshelane e-Southeast Asia. Ukukhangisa kwi-$ 22 billion market I-Everywhere Ventures, i-New York-based venture capital firm eyaziwa ngokuba iingxowa zokuqala kwi-startups yabasetyhini, ivela i-pre-seed round yinkampani kwiminyaka esidlulileyo. "I-Asia ye-Consumer Health Wave ikhoyile ukuqala," wathi Scott Hartley, co-founder ye-Everywhere Ventures. "Iimarike afana nePhilippines zinezinto ezininzi ezilungileyo: ukusetyenziswa kwe-mobile, ukufikelela kwimali, kunye ne-population eyenziwe kwi-digital care." Iingcali abahlukileyo ezifana neJeremy Cai, umngcali we-Italić, wamkelwe kwakhona. "I-e-commerce iye yandisa indlela abantu abalandeli iimveliso," uCai wathi. "I-Healthcare iya kuza ngexesha elifanayo. Xa abantu bafumane ukuba ukhuseleko kunokwenzeka kunye ne-efficient, ukuvelisa iya kuba yi-exponential." Umngcali wendawo uRoland Ros, umngcali weKumu, uyazi amandla le nkampani kwi-cultural fluency yayo. "Yintoni ebonakalayo kwi &you yintoni yintoni i-Filipino yinto," wathi. "Ama akuyona iimodeli ye-American. Abanikeza into efanelekileyo ukuba abantu apha ngokufanelekileyo." Iingcali ze-industry zibonisa i-telhealth ye-South-East Asia iya kufike i-$22 billion ngexesha le-2030, ebizwa nge-inthanethi ye-smartphone, iingxaki ze-chronic, kunye ne-generation yeengcali eyenza i-health care ebonakalayo. Ukwakhiwa kwe-scale, akukho kuphela i-hype Ividiyo ye-Eriksen ibandakanya iingcebiso zokusebenza ngokukhawuleza. I-Company ibandakanya ukwandisa kwi-diagnostic kunye ne-chronic care ngaphakathi kwiminyaka yokuqala yayo, ngelixa ngokufanelekileyo kwi-promise yayo ye-discretion ne-user trust. I-privacy yintloko kwi-identity yebhizinisi. "Ukuvelisa kubasebenzisi bethu, ukhuseleko ayinayo," u-Eriksen uthi. "Yeyona yintoni baye kuqala kwakhona." Iindawo yokukhula okufumaneka lithunyelwe kwi-Filipinos ezimbini ezisebenzisa i-platform yokukhuphela iingcebiso zeengcebisi ekhaya. Kukho kwakhona kwi-roadmap yokuqala, kodwa i-Eriksen ibonisa ukuba ukhuseleko kunye nokufanelekileyo kunokuhamba kwi-boundaries ngokukhawuleza kunokuba kunokuba i-infrastructure ye-physical. I-Race to a Billion Umthamo we-Eriksen iyathembekile: ukuvelisa &you e-Southeast Asia kwi-consumer health unicorn yokuqala kwiintsuku ezintathu. Akukho malunga ne-evaluation kuphela. Kukho malunga nokubonisa ukuba i-empathy iyakwazi ukuvelisa. "I-healthcare kwindawo yesiqingatha kwi-cultural level," umzekelo. "Ukuba sinokufumanisa abantu ukuba bafumane ngokufanelekileyo ukuba bafumane ngokufanelekileyo kwakhona, siza kuba kwenziwe ngaphezu kokufunda inkampani. Siza kuqala umzila." Uya kuthatha imizuzu ngaphambi kokongeza, "I-great healthcare company elandelayo ayikho Silicon Valley. It uya kuba apha. Ukusuka kwindawo apho abantu bafikelele ukuba ukhuseleko kunokufumaneka ngexesha lokugqibela njengoko kwenziwe kubo."

This story contains new, firsthand information uncovered by the writer.

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

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I-Entrepreneur ye-30 Years Ufuna Ukubunjwa kwe-Southeast Asia kwi-Hims & Hers

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