Startup Key Metrics You Should Sleep and Wake Up With

Too Long; Didn't Read

Customer Acquisition Cost or CAC as we call on a daily basis, this is no doubt the most important metric. Customer Re-Acquisition Cost (CRAC) is almost the same as CAC. Retention rate is the metric that determines how valuable your business is and how strong is your brand. LTV is the sum of the revenue that a customer will generate for your business in its entire existence. If you do not have a great LTV then you need to make sure that the CAC is way below the AOV and each transaction is profitable.