Too Long; Didn't Read
Alfonso de la Nuez co-founded UserZoom, which makes robust user experience research accessible to anyone savvy enough to have it as a cornerstone of product development and marketing. Alfonso's efforts to prioritize the user over the next decades would prove to be pivotal in changing the SaaS landscape. A staunch advocate of putting team mission before personal stats, Alfonso is also a firm believer in falling in love with the problem you are trying to solve before launching your business. He shares critical lessons from his experience in his new book “The Digital Experience Company: Winning in the Digital Economy”