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Product teams are responsible for constructing goods or a service that provides value to users and is a reflection of the organization they work for. Product teams don't have a hierarchical structure, their cross-functionality allows individuals to contribute their unique skill set and perspective more freely. Clear goals are essential for product teams that work harder and discover a deeper love for quality products and craftsmanship. The driving force of a great product team is them knowing exactly what they're focusing on and over what timeframe, and having a vision, strategy, and objective for every project the team undertakes.