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Itheum is a Web3 project that takes this idea a step further with dynamic features that give better control to the data providers. Big data projects in web3 have so far focused on tokenizing public data like the weather, traffic patterns, and company financials. The integration of blockchain has been rocket fuel to the Metaverse industry. A digital counterpart of oneself can explore different virtual universes as if a human were living on the internet. People can lend their data to verified institutions, after which access is given back to them.