Nir Eyal


Is Ethical Manipulation Possible?

Are we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?

Manipulation Matrix

In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for moral persuasion and ethical manipulation. Let me know what you think in the comments below.

Originally published at on September 29, 2016.

Moral Manipulation: Using Behavioral Design to Manipulate | NirandFar

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Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at For more insights on using psychology to change behavior, join his newsletter and receive Nir’s free list of research-backed tips and tricks to increase your personal productivity.

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