Is Ethical Manipulation Possible?

Are we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?

Manipulation Matrix

In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for moral persuasion and ethical manipulation. Let me know what you think in the comments below.

Originally published at www.nirandfar.com on September 29, 2016.

Moral Manipulation: Using Behavioral Design to Manipulate | NirandFar

If you found this post interesting, it would mean a lot to me if you could click on the “claps” icon below to let me know. That would really make my day — thanks!

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at NirAndFar.com. For more insights on using psychology to change behavior, join his newsletter and receive Nir’s free list of research-backed tips and tricks to increase your personal productivity.