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User Personas have gained importance among the designer community, for quite some time now. These are techniques adopted by designers and are fictional characters to understand the types of users, their needs, goals and goals. User experience is a metric that has evolved in recent years for websites or mobile apps. It is, in fact, a seamless amalgamation of multiple services, engineering, marketing, interface design and graphical, etc. It eventually guides the designer on products and designs that sell themselves. The more the persona gets closer to the actual user, the higher are the chances of rendering a delightful user experience.
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