Too Long; Didn't Read
One thing every <a href="https://hackernoon.com/tagged/marketing" target="_blank">marketing</a> gurus, successful <a href="https://hackernoon.com/tagged/startup" target="_blank">startup</a> founders and incubators will insist again and again is to validate your idea as early as possible. And the best way to validate your idea is to talk to your potential users (preferably not your friends and family).