Too Long; Didn't Read
<span>F</span>or anyone that has been following crypto in 2017, hearing about the next hot ICOs has been par for the course. Having a phonetic similarity to IPO and only having 3 syllables when each character is sounded out, has definitely played to its “cool” factor. And, for folks that want to play up their hipness in the space, saying “īkō” as a 2-syllable word can sound even catchier.