Hyper-Casual Games: Trends and How to Reach Scaleby@therealsjr
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Hyper-Casual Games: Trends and How to Reach Scale

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Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs. The genre doesn't make as much revenue as others (with RPG games taking the lion's share) Still, various analysts estimate it is worth $3bn, and with fast development cycles, it is a desirable genre and profitable for developers and publishers alike. Competition is high, and the global pandemic has caused that to increase. In an industry where most of the revenue comes from ad revenues facing a squeeze, a focus on expenses is essential.

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@therealsjr

Stewart Rogers

Editor-at-Large at Dataconomy, Editor-at-Large at ArcticStartup, Co-founder at ⅄Oᒋ⅋NOISՈᖵNOϽ - an impact creator house


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