paint-brush
How We Used Humor to Differentiate Our SaaS Landing Pageby@michaelsieb
188 reads

How We Used Humor to Differentiate Our SaaS Landing Page

by Michael Sieb
Michael Sieb HackerNoon profile picture

Michael Sieb

@michaelsieb

Building an online text-based video editor that allows you to...

February 12th, 2021
Read on Terminal Reader
Read this story in a terminal
Print this story
Read this story w/o Javascript
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

Building an online text-based video editor that allows you to edit your video by just editing the transcribed text. Creating a new landing page that is supposed to provide trust. Creating an online video editor for a video that allows users to edit their video. Building a new video editor to create a new SaaS landing page. Creating a different landing page to reverse engineer typical S.A.S landing pages. Creating the best landing pages that exist in the world. Creating new landing pages for a startup that is trying to differentiate its landing page from all the others.

Company Mentioned

Mention Thumbnail
Super
featured image - How We Used Humor to Differentiate Our SaaS Landing Page
Michael Sieb HackerNoon profile picture
Michael Sieb

Michael Sieb

@michaelsieb

Building an online text-based video editor that allows you to edit your video by just editing the transcribed text.

Learn More
LEARN MORE ABOUT @MICHAELSIEB'S
EXPERTISE AND PLACE ON THE INTERNET.

We have been thinking for a long time, how can we differentiate our landing page from all the others and always the same looking landing pages that exist in the SaaS world.

In the end, we said to ourselves, why not try something different and try to reverse engineer typical SaaS landing pages. So we named our first CTA "You had me at welcome". But wait that was not all! 😉

image

I think we all know this area on the website that is supposed to provide trust. We have observed that many startups have logos of the biggest companies that are out there and supposedly there is a cooperation or they use the respective service. So we thought why don't we turn the game around.

image

Of course, we also have a real testiomonial. The funny thing is, with our Text-based video editor Type Studio it's super easy to edit such videos. You can watch the video here:


image


For all of the website visitors who made it to the end of our landing page, we have preprared another special Call To Action.🥳

image

Of course, at first we were not sure if this is really a good idea and the conversion is worse than if we build our landing page according to the rules of optimized SaaS websites.

So far, we have received so much positive feedback and many posts on social networks that it was definitely worth trying a new approach.

L O A D I N G
. . . comments & more!

About Author

Michael Sieb HackerNoon profile picture
Michael Sieb@michaelsieb
Building an online text-based video editor that allows you to edit your video by just editing the transcribed text.

TOPICS

THIS ARTICLE WAS FEATURED IN...

Permanent on Arweave
Read on Terminal Reader
Read this story in a terminal
 Terminal
Read this story w/o Javascript
Read this story w/o Javascript
 Lite
Scien
X REMOVE AD