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InVideo is changing how SAAS companies are built for the world. At InVideo, we use customer support as a product management weapon. InVideo started 24*7 customer support on April 10th, 2019. We handle around 500 customer chats/day and have a conversion rate of only 3%. We tag every chat into Product Help, Feature Request, and Feature Request. This helps us understand what our users want, where are they suffering, and helps the product team evaluate priorities through talking to 15000 customers/month.