Caterina Bassano

Marketing Executive at Ibby, sharing ideas on the power of messaging and digital trends

How to Use Live Chat to Capture More Leads

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Much has been said about how live chat can be a powerful tool for sales. But more specifically, how can live chat help to companies to generate more leads?

No matter how well business is going — a steady and growing influx of leads is essential to generate more sales and scale your business. Fortunately, companies of all sizes can benefit from the latest advances in messaging technology to help keep those leads coming.

Live chat is one of these valuable resources: it gives you an instant messaging platform for engaging with potential customers on your website, helping you to shorten the sales funnel and qualify leads instantly.

Businesses can connect with visitors to quickly provide assistance and speed up the process of qualifying leads to seconds. This way, live chat aids a great deal with lead generation — but there’s more.

Some of the latest live chat platforms out there allow you to proactively talk to visitors and automatically capture their contact details, helping to boost and improve lead generation. The best part is; you don’t even have to be online.

Here’s a couple of ways to make the most of live chat to capture leads:

1- Setting up the chatbot to capture your visitors’ contact details

With the most advanced chat tools, you’ll find that you can set up the chatbot to respond automatically to contacts when they start a conversation on live chat.

The system can respond with an automated custom message and ask your visitor to provide their name and email address.

In practice, this means that the chatbot will act as your assistant during offline hours, taking leads’ contact details for you — so that your team agents never lose touch with a new lead, and can get in contact at their earliest convenience.

2- Prompting auto messages in live chat

Your visitors are not all the same, which is why personalisation in auto messages makes all the difference. Tailoring messages to fit different types of visitors will lead to better quality interactions and increase your chances of conversion.

With auto messages, you can set up short custom messages that will appear in your live chat widget for visitors, based on specific factors such as navigation behaviour. This will help you to start conversations in a more meaningful way, resulting in more leads and improved customer experience.

The latest live chat tools let you prompt messages based on specific URL people visit on your website, time your visitors spend on a page, or even source where your visitors come from.

Auto messages are a great resource for customising messages and inviting visitors to chat with you. It’s automation, but with a level of personalisation that will help to warm up your leads and increase conversion.

Using lead form and auto messages combined

These features will aid in generating leads, especially when used together. Auto messages with custom greetings will increase the chances of visitors engaging with you on live chat — while the lead capture form will take care of collecting your visitors’ contact details.

For businesses where bookings are essential, auto messages can proactively tempt visitors to make a booking, or for example share a Calendly link, as appropriate.

For ecommerce websites and online shops, your messages can deliver pieces of information to help clarify prices, to assist with the checkout process, or to share offers and discounts.

You can also combine the auto message functionality with emails you send out to contacts. For instance, triggering unique messages to URLs linked to the CTA on your email campaign. This way you can elevate your outbound campaigns and turn emails to conversations.

The opportunities to engage and qualify leads with a bot for lead capture and auto messages are endless!

Getting started with live chat is easy and it doesn’t have to cost you much. In fact, in many cases you can get started for free.

Original post on getibby.com.

Keen to try live chat on your website? Check out Ibby: We’re launching in a few weeks and you can sign up to get notified. As an early adopter, you’ll get to try our fully loaded platform for free for 6 months!

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