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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. He explains how you can transform your side-gig into an online business that you have complete control over. Creating a brand palette is a key part of your marketing strategy. Building a sales funnel is an entire process starting from when customers become aware of your brand to their taking action to buy from you. Creating a landing page is where visitors arrive once they click on your ad or social media content.