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Affiliate marketing is an ideal channel for SMEs since it is incredibly cost-effective, and easy to control. Low upfront costs allow brands to explore and try different strategies with minimal risk, based on a cost per acquisition (CPA) model. The CPA model provides an added confidence and assurance that you will not be wasting money with affiliate marketing. Affiliate Marketing networks help facilitate connections and provide many other services to both publishers and advertisers. These include reporting tools, tracking technology, training material, and payment management. An affiliate marketing network is highly targeted and guarantees a high return on your investment.