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In 2020, GrowthBadger conducted a survey on 1,117 bloggers. 73% of bloggers who earn $50,000+ yearly said they serve a particular niche audience. A solid market niche ensures that a specific group of customers will want to buy from you instead of going to the competition. The Federal Trade Commission requires marketers to disclose that they’re compensated for placing links or endorsing products in a blog. The FTC updated its affiliate disclosure guidelines to include more disclosures aimed towards social media influencers.