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Marketing is important for businesses but it’s even more important for start-ups. People are unlikely to buy your products or services unless they are aware of your startup and what it offers. The best marketing strategies can be simple and economical, but they need an innovative, out-of-the-box thought process. Here are some foolproof ways to market your startup “the right way” and get the word out about your startup. Get Featured In a major publication is one of the most effective ways to tell your audience about your business.