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Google Analytics is a powerful tool for marketers to leverage the power of custom alerts in Google Analytics. Usually, less than 10% of marketers use custom alerts because of their limitations. Using this approach you will be able to set alerts that work. These alerts won’t disturb you with false notifications and they will capture key incidents with your data. You’ll just need to update all your settings once every week or two, both to build the alerts and to keep settings updated as the data changes.