Too Long; Didn't Read
Digital storyteller at Topface Meida explains how ICO marketing went into a hibernation period that only appears to have ended a couple of months ago. He says it's time to put some effort into identifying your target audience and finding relevant groups and communities on social media and beyond. There’s more sense in working with people who can demonstrate that they have extensive experience in digital marketing for tech companies. The majority of social network users shouldn’t be considered investors just because they happen to use social media.