Too Long; Didn't Read
A recent Sapio Research survey of 500 decision-makers showed that 95% of businesses fear a recession. Webprofits is looking at how you can optimize your marketing to be effective during the downturn, even as your budget may be shrinking or at least staying right where it is. The first step is to take inventory of where the spend is and what is producing an ROI for you. A lot of advertising works, but not many people know the exact advertising that’s working. That's where digital is helpful because it is trackable.