Shane Barker

I'm a digital marketing consultant specialized in influencer marketing, content marketing, and SEO.

How to Make Link Building Easier with Automated Link Building Tools

Anyone who’s familiar with SEO knows how important link building is. Not only does it help you get more visibility but it also helps to build your authority and boost your rankings.

However, it’s a time-consuming process that takes a lot of effort and planning.

But what if you could leverage automated link building? It can give you more time to focus on actually growing your business.

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So what exactly can automated link building help you with? Well, almost everything. You can send personalized emails, analyze complex backlink profiles, and even filter out spammy links.

Automated link building can help you check various search engine results pages (SERPs) and uncover valuable opportunities to earn links.

One of the most annoying things about manual link building is to maintain a database of potential partners. This is a very time-consuming activity.

With automated link building tools, you don’t need to worry about it. You can automatically pre-populate various fields in your database.

But that’s not all that automated link building has to offer. The best part is that it’s faster and more efficient too.

If you’re looking for a hassle-free way to earn links, here are some of the best automated link building tools.

1. Data Collection Tools for Automated Link Building

The very first step in automated link building is to gather data. Basic automation tools can crawl the web and find backlink data for you. With these tools, you can create a list of all pages that link to a specific URL or domain easily.

Some backlink data collection tools also offer advanced features which allow you to organize and filter your results. Some tools also allow you to find the anchor texts for each link and the Domain Authority of linked pages.

These insights can help you find relevant sites from where you can gain backlinks.

Here are some of the best data collection tools:

ScrapeBox

ScrapeBox crawls the web to find the most relevant links for you.

Suppose you have just created an article or infographic about visual arts. With ScrapeBox, you can find all of the websites that talk about related topics. You can then create a list of sites that you might want to reach out to.

Image via ScrapeBox

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Majestic

With Majestic, use can track the number of links, pages, referring domains, and other related information for any domain. This tool can be used to track link information for your own domain as well as your competitors.

Image via Majestic

Once you have verified the ownership of your domain, you can get a detailed report. This report includes anchor texts as well as unique links.

After you register on their site, information about your own domain is free. If you want to find out the same information for other websites, you need to buy credits for it.

With this tool, you can check the top anchor texts, top pages, and top referring domains for your competitors. They even have a daily update feature that shows a list of new inbound links every day.

Dux-Soup

This Chrome extension is very helpful for lead generation through social media. There is only one basic requirement for it to work — you need to be on LinkedIn.

Normally, you might need to manually find people who are potential leads. It’s a tedious task to collect their contact details and then transfer them to your email automation platform.

Image via Dux-Soup

Dux-Soup automates the whole process. It automatically visits profiles and scrapes through the details that are available for each profile. Names, companies, designations, domains, and other public information is recorded.

You can also browse profiles manually and find people, collect their contact details, and transfer them one by one to your email marketing platform. You’d end up with a pretty good list of potential leads. All this data is available in a CSV file.

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With Dux-Soup, you can locate prospects either by keywords, search terms, or LinkedIn groups. The best part is that everyone gets a notification that says you’ve visited their profile. So even before you reach out to them, you’ve warmed up to your leads.

2. Email Automation Tools

After doing a bit of research to find relevant links and domains, the next step is to connect with them. Sending emails is easy, but what if you want to personalize each of the hundred emails you want to send? There are tools that can automate this for you.

Let’s take a look at some of the best email automation tools:

FindThatLead

So you have a list of relevant sites ready. But how will you get in touch with them? You will still need to manually look for their contact details, right?

FindThatLead makes the whole process easy and quick. This automated link building tool will gather all contact information from the domains you have specified. This will help you create an email list easily.

Image via FindThatLead

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Mailshake

Worried that email automation tools will make your emails seem too generic?

Mailshake ensures that the personal touch isn’t lost. This automated link building tool asks their clients a few questions, based on which they create personalized emails. They also have a set of templates to choose from.

Image via Mailshake

If someone doesn’t respond to your email within a few days, Mailshake also sends them a follow-up email. It also organizes your emails in such a way that it is easy for you to keep track of your leads.

MailChimp

From finding new clients to sending cold emails, you can do everything with MailChimp. It integrates with all the major ecommerce providers.

This means you can use your purchase data to send personalized campaigns. They also have a separate section where you can track your progress and check their suggestions for improvement.

Image via MailChimp

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3. Backlink Analysis Tools

You will need to continually examine your link profile if you want to build quality links. Those who have attempted to manually conduct a backlink analysis know how time-consuming it is.

It is also very difficult to keep up with the amount of data involved in it. If you’re looking for automated link building tools, these tools can help you with backlink analysis:

Linkody

Your link profile is always changing. Linkody makes it easy for you to keep a tab of all the changes related to your backlinks. Every time you gain or lose a link, Linkody sends you a notification.

Image via Linkody

It also makes it easier for you to disavow links that are spammy. It has a daily report feature, so you can check the health of your link profile regularly.

Linkody also allows you to take an inside look at what your competitors are up to when it comes to automated link building.

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Moz Link Explorer

Link Explorer is for those who want a quick analysis of their backlinks. You can expect to receive an in-depth analysis of backlinks within seconds of running a search.

Image via Moz

You can check your anchor texts, spam score, page authority, and domain authority. You can also conduct research on backlinks and see which links are holding your website back. It also highlights new link building opportunities that can help your website.

Raven

Raven has a host of SEO tools that allow you to manage contacts as well as link status. If any changes occur on an active link, Raven will automatically alert you. Changes in nofollow attribute, anchor text, and PageRank are all tracked.

Image via Raventools

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Ahrefs

Ahrefs is a very useful automated link building tool that helps you with a comprehensive analysis of backlinks. You can check the number of backlinks you have, the anchor texts on them, and which websites have linked to you.

Image via Ahrefs

It also helps you analyze the backlink profiles of your competitors and run reports that track your progress over time. They provide a seven-day trial for $7 and their plans start at $99 a month.

SoloSEO

SoloSEO has a collection of SEO tools that make it easy to assess links and their progress. It has a “Links Manager” module that discovers new links and tracks their quality. If a link is deleted, it also sends you a notification instantly.

Image via SoloSEO

Their “Link Build It” module shows backlink count, Alexa rank for the site, PageRank, and other such information. This automated link building tool is available for a free trial, after which it costs $29 per month for 5 domains.

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LinkMiner

If you’ve found a few links but aren’t sure if they are worth your money, check LinkMiner. This tool helps you find out more about sites that you are looking to collaborate with.

They track more than 8 trillion backlinks on their site. So, you can easily find the backlinks of your competitors.

Image via Link Miner

It also allows you to bookmark URLs with the greatest potential. This way you can easily get back to them whenever you need. It makes the whole process of backlink research very convenient.

If you want a specific type of backlink, you can browse through their categories for it. Blogs, forums, and Q&As are some of the different categories that are available.

SEMrush

SEMrush is an amazing platform that helps you manage every aspect of SEO including link building. It provides a powerful backlink analysis tool that allows you to conduct in-depth link audits.

It will show you all the links that point to your website, their anchor texts, geolocation, and the authority of these referring sites.

Image via SEMrush

The most remarkable feature of this platform is that it allows you to distinguish between high-quality and low-quality backlinks. Using such information, you can create a powerful backlink profile that enhances your authority and rankings.

The tool also allows you to conduct an in-depth backlink analysis of your competitors. You can see which domains point to them, their anchor texts, and the authority of referring sites. This can open up new opportunities for you.

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Final Thoughts

Link building is one of the most important things in SEO. The process is time-consuming and tedious. But you can do away with all of the manual work with automated link building.

If you want to earn links without going through the hassle, try these automated link building tools. They can make the process of link building more efficient and help you earn high-quality backlinks.

Do you know of any other automated link building tools? Let me know in the comments below.

Originally published at ShaneBarker.com.

About The Author

Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, YouTube, and Instagram.

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