To convert more users into customers, a website has to have consistent inflow of visitor traffic. If you haven’t got time to sit back, awaiting organic traffic, you may think of stealing it from your competitor.
Think of this…
Ever saved up a piece of cake just for the late night craving? Only to later notice its absence.
Had happened to me tonne a time.
But pragmatically, that cake never belonged to you. And the one who availed it at the earliest got to enjoy the whole cheesy stuff.
Yes! I am kind of drooling too…
Well, the aforementioned cake hypothesis is an analogy between you and your competitor’s SEO battle. To appear on the first page of any search engine (preferably the most sought-after Google search engine).
No. Not chuckling.
To help you with this mad rush, I am explaining 3 stronger ways you can use to divert your competitor’s web traffic to your website/web page, in this blog.
Strictly the legal way.
#Hack1 — Enhance Your Domain Authority
One important factor that determines the search engine ranking of a website is domain authority.
“A metric developed by MOZ”
With the highest domain authority, a website can appear at the top of search engine ranking. Essentially, the scale of domain authority range from 1–100 (1 being the worst DA score whereas steadily until 100 being the best DA score).
Moz looks for 40 different elements before generating the domain authority score for any web page.
Some of the most crucial elements are,
- MozRank — Looks for the number of backlinks and focuses more on the quality of those backlinks.
- MozTrust — Analyzes how closely related are your backlinks to the trusted websites.
- Quality Content — Scans your content for the quality of your website content.
- Social Signals — Considers your most shared content (probably shared 100x times) on social mediums, as the trusted content. There is definitely a reason why it went viral while other didn’t.
- Search Engine Friendliness — Analyzes your website structure and looks into the UX/CX of your website.
#Hack2 — Target Your Competitors’ Keywords
Good grace! Google and Bing let us do this. So.
But, Facebook doesn’t yet let us run a campaign targeted directly to our competitor’s fan page. SIGH!
Well, understanding and targeting competitors’ keyword usage is commonly done on all digital ad platforms. Though targeting competitor is one of the low-grade tricks at our disposal, it’s essentially done by almost every businesses. For one good reason, to reach heights sooner and to sustain it longer, a few black hat tricks have to be carried out.
As Google is very smart at identifying whether or not a website represents a particular identity, it can easily figure out original queries. Thus if you employ any of the black hat tricks, your ads may perform low.
But, let’s do right things the smarter way. Here are some of the working keyword hijackings.
#Hack3 — Become Highly Influential
“You all have what it takes to become an influencer”
But why have you not progressed yet? Only reason can be, you gave up quite early!
Building affinity with your audience has never been an overnight success sport.
Not a quirky cat video, you see :P
It requires ceaseless commitment to generating actionable/compelling content. Hence, as a starter, kick your content strategy off by publishing some of the educational content. And as you see an army of passionate readers visiting your website regularly, ship out some robust action inducing content then. Btw, blogs of these two types can be easily differentiated.
Historically, users employed word-of-mouth purchase science most of the times. Continuing this practice, now they take suggestions over a casual phone call or cross-check product reviews across a variety of portals. As well, we need to realize that online users have evolved greatly and are going behind their renewed set of preferences using ultimate decision-making principles.
The more you engage them, the more likely they’ll consider you.
Perhaps, the only way to be visible to the right audience is by lingering where your users spend most of their time. By positioning your business correctly and by helping users on their needs you can become one hella influencer.
What to do to become an influencer?
- Augment social proofs
- Be consistent and responsible of your job
- Resonate with your followers
- Hold an authoritative voice (don’t overdo it)
- Use FOMO to tune them
- Choose the right topics for your niche
- Be available everywhere (try guest posts)
Hey, I am snoozing now.
Let’s learn some more gripping growth hacks in the next blog.