Too Long; Didn't Read
Enterprise software companies sell very differently today than just a decade ago. Everything from payments and telecommunications like Stripe and Twilio to e-commerce search can now be delivered via an API and SDK. This article lays out some of the key elements required to transition from enterprise-only sales and add a developer first offering that's self-service. The transition is not easy though. Instead, keep the onboarding flow to around three steps or less. Identify what is the minimum integration required to demonstrate value to the developer as quick as possible.