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An online ecommerce marketplace is a platform where merchants from different locations sell their items or products under a roof. The owner of the marketplace handles the transactions work & logistics and whereas inventory is managed by the sellers. Taobao is the most popular online marketplace in the world. Amazon received 35% of all online sales in the UK in the COVID-19 pandemic. 31% of first-time shoppers prefer to buy on online marketplaces, 31% prefer to shop on multi-vendor marketplaces.