Learn from the greats who have come before you. Say what you want, but . They have developed and live by their actual values, not just lip service. This is reinforced by who gets hired, rewarded, promoted, or let go. Netflix nailed it when it comes to company culture company The companies that have taken the time to truely understand their values, write them down, and live them in each decision, are the companies that have the best brand, most loyalty, and most consistent positive feedback. We’ve seen big companies like Uber mess up big time, because they failed to think through how their company values are being lived in real time. _The sexism scandal rocking Uber isn't unique to the company but is everyone's problem, one Uber engineer says._www.businessinsider.com Uber engineer responds to sexism scandal: 'This is everyone's problem' Making a good workplace, and thinking about skill, job qualifications as well as diversity, inclusiveness and how a company is living it’s values starts right at Day 1. More in the series on The Absolute Minimum a CEO Needs to Know About HR : Start-Up For more in the series on The Absolute Minimum a Start-Up CEO Needs to Know About HR How To Find Good Candidates to Hire 2. How to Hire and OnBoard An Employee 3. How to Motivate, Incentivize and Manage The Performance Of An Employee 4. How to Foster Healthy Company Culture and Avoid Conflict that Will Cause Your Company To Fail 5. How to Fire An Underperforming Employee