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Minimum Viable Product/Market Fit (PMF) starts from the Market, not the Product. PMF consists of three elements: Product, Market, Customer, Product, and Go-to-Market. The market is where you will find customers who will buy your product. If your technology doesn’t solve a problem in a market, your product doesn't exist. Start from a minimum viable product (MVP) to find a market for your product that fits your needs. You create a prototype or MVP, test with users to find out if it solves the problem and validate it.