How You Can Easily Identify a B2B Decision-Makerby@dmitry-chervonyi

How You Can Easily Identify a B2B Decision-Maker

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The process of B2B sales is usually complex and involves up to 10 stakeholders. The hardest thing is to get started and you must identify your decision makers before you start selling. The harsh reality is that using this approach lowers your chances of finding viable opportunities and distorts your perception of key decision makers. To pinpoint the right person, you must be clear about the budget percentage you're asking for, and how your product fits in with the company’s strategic vision. The more high-value your product is, the more people will be involved in the process.

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