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Every business should have a strong local strategy if they want to target the local audience. Local SEO strategy will help them rank higher on local SERP and generate quality leads. There are more people that are using mobile to search the “near me” and location-based keywords. Google understands the user intends and shows the local results to the users. Google is extracting this information from Google business listing. Your business will show up on google maps results when users search for the local keywords.