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A customer-driven marketing strategy means shifting focus from a product to its user. Analyze your niche and create detailed buyer personas to create your marketing persona. Base your product development strategy on customer feedback and put it right into action. Research your existing customers make a couple of surveys and interviews, gather their personal information and look into your competition. For HelpCrunch, a single button categorizes all the feature requests with the corresponding tag. HelpCrunch has developed the ‘feature’ button to categorize all the features that users request.