Too Long; Didn't Read
How To Create An Action-Inducing USP That Connects With Your Target Audience? The unique selling proposition, or USP, must inspire a potential customer to take action. A USP that works is made up of three components, which we'll be discussing how to:Choose what makes your product unique Sell without being sleazy Polish your proposition. Don't be sleazy - having a unique aspect to your product eliminates some competition from the competition. Having your product be unique, in a way that your competition isn't your ideal customer, but you'll have drilled into their mind.