How To Clean An Email List To Improve Deliverability

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Email marketing is a very important tactic used to engage and to nurture your community and contacts. A healthy email list is vital to any business because it is likely you will lose one-third of your contacts every year through attrition. You may lose your contacts over a specific period of time through unsubscribes, hard bounces, or undeliverable emails. Re-engaging your old customers could be a lot easier than acquiring a new customer and may help you turn them into customers. Don’t forget to maintain a clean email list.