Too Long; Didn't Read
Short videos have become the new darling of the digital mediascape. After the internet boom in India, many influencers are emerging daily. We all have our favorite creators and can spend hours watching their content. For a platform like ours, we needed a user-creator affinity recommendation model. We recommend creator stories to users based on affinity (likeability) factor where a consumer’s (user) likeability for a creator is defined by: Follow, Profile Visit, Like, Comment, Share, etc. We divided the problem into 2 parts: Find out true high-affinity creators for a consumer based on MCDM.