How to Boost your Online Sales via SEO, Google Shopping Ads, Analytics, and Content

As we all know, Google is the most popular search engine across the world. People these days do not just use Google for research purposes or finding answers; instead, they use it to shop even. Google is meant to be the most used search engine when it comes to selling or buying products online.

Undoubtedly, an eCommerce business is the best way to sell your products through the website serving as a platform to display your products. But you will need a driving force to convince the users to buy your products. With Google on their mobile phones, customers can instantly look for a product they are interested in.

According to a survey from Google, 59% of people say that they use Google to research a product they are planning to buy from a brick or mortar store or an offline website. So if you want to make more sales and increase traffic on your website, you need to integrate Google into your eCommerce marketing strategy.

If you want to attract a buyer's attention to your business, you need a website that attracts customers. If you are planning to shift your business to the online era, eCommerce website development is the best solution. While consumers are using Google for their product research, they are more likely to make a purchase from your business if you have an attractive website.

Besides optimising your website for SEO, there are a lot many ways you can use Google to your advantage. Read further to know more. We will discuss various ways by which you can increase the sales of your business using Google.

• Using Google Shopping Ads
• Using Google Analytics to Boost eCommerce sales.
• Using content to increase sales.

Let's discuss each one of them individually.

How to Use Google Shopping Ads to Boost Your eCommerce Sales

First of all, what are Google Shopping Ads? Google Shopping Ads is part of the Google Search engine. It works as a product comparison functionality. Using Google shopping, customers can advertise their product visually on the search engine and offer vital information about their products to help the customer convert easily.

When we talk about Google Shopping Ads, they appear on the Google search engine when a person searches for a product. Once a customer searches for a product, Google will show the most relevant products according to the search query. When the ad is clicked, the user will be directed to the product page of the advertiser. Google shopping ads play a vital role in any online store's growth and digital marketing tactics. They help you boost your eCommerce sales. Wanna know how? If yes, then read further.

1. Optimised Product Titles

   
   

Though Google shopping Ads is nothing about keywords, ensure that your product titles are highly optimised with the right words. Your choice of words can help google get a signal about the product it has to show during a specific search. Always remember to add your keyword in the product title, image alt text, page title, and product description.

2. Product Images

The product image on your website or your advertisement shall meet the requirements of your potential buyer. By the image, your potential customer should be able to learn more about your product. In short, the image should be descriptive enough that it can visually tell your customers more about your product. In addition, ensure using high-quality images.

3. Products Rating and Reviews

Ratings and reviews are a great way to directly connect with your potential customers. More than 80% of people tend to buy a product when their near ones choose to buy that product. Moreover, around 60% of the people buy the products seeing the reviews from a stranger. Therefore, product reviews and ratings are essential if you want to boost your eCommerce sales.

Word of mouth can be a great way to market your goods, primarily when utilising platforms like Google Shopping Ads. Just don't forget to incorporate the exclusive forms of marketing into your ads and campaigns.

4. Leverage the Potential of Geo Location

Optimising geolocation is another excellent way of earning through your Google Shopping ads and campaigns. As of now, you might be knowing people shopping online can filter their search results as per their location. If you do not deliver the product in a specific area, you can choose to skip that location from your ad campaign. By doing this, you will be able to save much of your money and effort by not investing in the people who could not buy from your store.

Additionally, when you optimise your ads for a specific region, make sure to study more about your potential customers' preferences, culture, and persona. You will need this data to optimise your deals, products, process, and marketing methods.

5. Negative Keyword Strategy

When there are several campaigns, try to divide them into different categories: high, medium, and low priority. During separate searches, each keyword will have different precedence. A negative keyword list is required to ensure that this division is achieved.

Each campaign must be associated with this list. When conducting a search, this will determine which products will be displayed and which will be avoided. As a result, you'll be able to do more branded, high-intent searches rather than generic ones.

These were various methods of Google Shopping Ads using which you can boost your online store's sales and revenue. Next, let us see how you increase your eCommerce sales using your Google Analytics.

How to Bolster Your Online Sales Using Google Analytics

1. Know your Buyer's Journey

Customers go through various steps before they decide to buy a product from your eCommerce store. Every buyer's journey is different that cannot be predicted, but we still can find out how leads can be converted into potential customers. Since each buyer has a different journey, they develop pain points, get new questions, and you definitely need to address them. Your customers feel safe when they feel your presence with them during their journey.

This is where Google Analytics helps you find where your customers stopped engaging with your website. "Behaviour Flow Report" in Analytics enables you to identify those customers' engagement and bring them back. You just need to analyse the report and improve your pain points.

2. Find Keywords that Drive Conversions

To get an overview of the terms, keywords, and pages that the customers are frequently searching, Google Analytics offers you a "Site Search" report. Depending entirely on Google Keyword search is not enough; you can even get insights from the visitors visiting your website.

This site search feature helps you optimise your website so that it can rank higher in the search engine for the products or services customers are looking for.

3. Understand your Target Audience

You can use Google Analytics to identify who your potential customers actually are. Using Google Analytics, you can discover various things about visitors. You can use Analytics to see your website traffic is mainly from which gender. This can help you to identify whether you are attracting the right audience. Not only the gender, but you can also get a detailed report of the customers from different age groups, devices, and Interests. Using these analytics, you can optimise your website for traffic suitable to your website niche.

4. Analyse the Bounce Rate

A majority of younger age groups spend most of their time on social media. Most people from the younger age group, i.e., 18 to 24 years, have a shorter attention span. Regardless of how good the piece of content is, people won't read it if they don't have patience. Google Analytics provides you with a perfect solution for this - Average Time on Page.

If you have the knowledge of your customer's average time on page, you can decide the ideal length of your content. If the content is too short, it might not provide enough information to the reader. And a long post may contain too much information to grab at once, and the user might bounce from the content. The average time on page analytics will help you create an ideal content piece for your readers and prevent them from bouncing back before your CTA.

Now, let's see how you can proliferate your eCommerce store using Content. Read further to grab more.

How to Use Content to Boost eCommerce Sales

Content is one of the best ways to attract customers to your website and make them purchase your products. Read further to know how you can use it for your benefit.

1. Create a Content Funnel

One of the most important things to consider is that the customers always come first. If you have an eCommerce store, your primary focus should be identifying your customer's needs. Zero Mistake and the internet will allow you to sell anything you want with no hassle.

Just make sure that all of your content should match the funnel stage, meeting the customers where they are in the current purchase process. Before you start creating the content, just know how you will use it to guide your audience to make a purchase. Additionally, your content should be in a proper format that can convert the customer to the following stages of the funnel, i.e., from awareness to interest and so on.

2. Focus on Value

When it comes the time for customers to buy your product, highlighting third-party endorsements can be very useful. This might include showing off your customer reviews, video testimonials, or the influencers using your product. In short, instead of telling your customers how good your eCommerce brand is, show them the stories that prove your brand and encourage your consumers to buy from you.

3. Collaborate with Others

Content is one of the greatest opportunities to collaborate with influencers and other famous brands. Co-creating the content means creating the content for both the parties' marketing channels. While most of the influencers focus on posting and sharing information, you can also partner with the influencer to promote the content from your own blog and marketing emails. This can be the best way to convert the influencer's audience to become your audience, ultimately creating a pathway to boost your eCommerce sales.

Wrapping Up Text

All of these eCommerce tactics have been proven to work. Some will provide quick wins, while others will achieve long-term success. By regularly monitoring your customer and sales statistics, you can always keep your audience in mind and learn how they respond to different tactics. You'll soon learn which strategies perform best for your company and which you should avoid.