How to be Profitable as a Digital Marketer: Chase That Paper Like a Boss

Digital marketing has influenced everyone who uses a computer, laptop, or smartphone on some level. It may be an email, a Google search result, a Facebook ad, a text message, or an Instagram post from a celebrity.

The practice of advertising products and services across any and all available digital media is referred to as "digital marketing."

The demand for qualified employees in this area is always increasing.

Are you interested in a career in digital marketing but don't know where to start? We've laid out a few possible options for you to consider.

Either of these paths will provide you with a solid foundation in digital marketing fundamentals, allowing you to specialize in one of four areas:

SEO, PPC advertising, social media marketing, or digital marketing.

Having expertise in any of these areas will enable you to take advantage of the expanding number of job openings as employers compete to recruit suitable employees.

FACT:  A Digital Marketer can work in a variety of capacities. You don't need any previous marketing expertise to become a Digital Marketer; You only need a specific set of skills. There are numerous methods to break into the industry, such as a copywriter, website manager, or influencer.

1. Learn About the Principles of Digital Marketing

Some major technical competencies required to establish a career in digital marketing include SEO and SEM, analytics, social media marketing and advertising, and email marketing.

This is an excellent opportunity for a Digital Marketer to demonstrate soft and transferable skills such as leadership and a thorough understanding of the online ecosystem.

If you try to learn email marketing, SEO, analytics, and other relevant areas separately, it could take months or even years to create a comprehensive set of expertise. If you want to learn the most crucial aspects of digital marketing in a short amount of time, programs like Orientation's Digital Marketing Boot camp are ideal.

2. Make the Most of the Digital Marketing Tools

Your experience with a variety of digital marketing technologies will help you develop your skills as a Digital Marketer.

Digital marketers can use Google Analytics and Google Ads, for example, to analyze and measure the performance of marketing campaigns and initiatives.

Marketers can use SEO tools such as Ahrefs, Moz, and SEMrush to study suitable keywords, analyze backlinks to your pages, uncover comparable keywords, and evaluate competitors' SEO.

Email marketing platforms such as SendGrid and MailChimp can also be incredibly beneficial in a digital marketing job. CRM tools, such as Salesforce and HubSpot, can also be beneficial.

Social networking is a terrific place to start if you're just getting your feet wet. Digital marketers are increasingly using social media to drive visitors to their websites, create leads, and promote their company.

When applying for a position in digital marketing, using social media management tools such as Hootsuite, Later, and Buffer can help you stand out from the crowd.

In order to develop excellent material for your social media networks, you could also experiment with free stock image sites like Unsplash or Pexels, as well as graphic design services like Canva Pro.

3. Digital Marketing Portfolio

It may be challenging to build a portfolio of work as a Digital Marketer.

Instead of simply showcasing a finished product, you'll need to demonstrate your teamwork, planning, and strategic thinking by displaying your processes and outcomes just as SEMrush done 2 years ago.

Dev House is currently doing and other prominent brands are following the suit. What it does is it makes the work more fruitful and there are chances that it hits high in terms of engagement.

In your resume, make it clear that you were involved in the creation of any published material, such as newsletters, social media posts, or content marketing pieces.

Do you want to write? Is this something you'd be interested in assisting with? Coordination of ad-buying campaigns? If you want to advance, you must demonstrate your ability to work as part of or even lead a team. It is critical to share credit.

When reporting the results of your work, use as much data as possible. "I added 1,200 quality prospects via a targeted social media campaign in Q2 of 2020," for example, or "I boosted organic web traffic by 18% year over year" are examples of facts that digital marketers use to back up their claims.

Although ROI is not usually analyzed across all digital marketing methods, it is typical practice in SEM and SEO to concentrate on indications that are simple to understand. However, before disclosing any confidential information, you should obtain authorization from your clients.

If you lack professional experience, you can include the outcomes of your digital marketing coursework in your portfolio. Once you've finished your materials, make a clean, well-organized internet display of them. In this area, you can go into greater detail about the actions you followed and the creative solutions you devised along the route.

Your digital presence, in addition to your resume, serves as a showcase for your abilities and personality.

Consider creating a social media account for a side activity you're enthusiastic about, such as sharing surfing photographs on Instagram or writing recipes on a blog, to keep your social media accounts private. You can then mention this experience on your CV.

4. Make a Resume

Because your CV is frequently the first point of contact you have with a potential employer, it is critical that you nail it. In this instance, it's critical to keep things simple.

Because first impressions are so important, keep your resume's appearance clean and well-organized, and reduce the information to a minimum. Use bullet points wherever necessary. Your marketing knowledge and experience, as well as hard facts, should be highlighted (bearing in mind that your portfolio is the place to dive into details).

Furthermore, you should tailor your CV to each job application you submit. Before composing your cover letter and CV, consider the tone of the job description and the company's website. Demonstrate your uniqueness and innovation in a way that complements the brand's personality. Using the company's hiring criteria as a guide, tailor your CV to highlight the skills they seek.

There are three categories of skills here: marketing, transferable (such as sales, design knowledge, or writing experience), and adaptable (any mix of these) (like leadership or problem-solving). This initial set of skills should be prominently displayed on your resume so that companies know what to expect from you. The ability to adapt and learn new things can be mentioned near the end of the work or weaved throughout.

5. Networking

The first step in becoming a Digital Marketer is to create a large online network. You can also create your own industry-related newsletter to showcase your unique material, promote thought leadership, and share your work while also establishing your personal presence.

A strong online presence is advantageous in virtually any industry, but particularly in digital marketing, where the proof of the pudding is in the eating.

There are also a variety of networking opportunities for Digital Marketers both online and in person. The Digital Marketing Conference is hosted in Toronto every year, and the website Marketing Terms hosts hundreds of virtual networking events for a wide range of specializations and market segments.

6. Develop Your Knowledge of SMM (Social Media Marketing)

In addition to using Facebook's sponsored ads, you should become acquainted with how marketing works on other social media networks.

You should be prepared to use additional social media networks, such as Twitter, Pinterest, or LinkedIn, in addition to Facebook, depending on the type of website you're marketing.

7. Content Marketing Campaigns

Content that fits the following requirements is critical to your digital marketing efforts:

This program satisfies the user's requirements. It will be interesting to read for users. It is optimized for each platform (SEO, FB, etc.) Boosts traffic, leads, and sales. Text, video, and audio content are available in a variety of formats, including blog entries, YouTube videos, landing pages, podcasts, and more.

You must have a strategy for developing and assessing various sorts of content as a digital marketing specialist. When it comes to content marketing, this is exactly what it all boils down to.

In a well-organized digital marketing team, providing content is not your responsibility; this is the responsibility of the team's writers. Instead, you are in charge of ensuring that appropriate material is provided for each campaign.

8. Email Marketing

Email is one of the most popular ways to promote a product or service. Despite the rise of social media platforms such as Facebook and Twitter, businesses continue to use email marketing to close sales, generate leads, and build relationships with customers.

Email marketing is typically the last stage of a sales funnel. There are several methods for generating leads for email marketing campaigns (SEO and PPC are two of the most prominent), but only email marketing can complete the transaction. Because most teams lack an email marketing specialist, the digital marketing manager is responsible for overseeing all email marketing initiatives.