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Pay Per Click (PPC) has gained a lot of attention this year as the marketing tides shifted after March 2020. PPC is part of digital marketing in which the advertisers pay whenever the visitors click on their ads. The ads that get to appear on the page is based on two factors: the advertiser's rank of the Ad The highest bidder among the advertisers. The best way of using the promotion extension is by adding occasional events. New Year, Diwali, Christmas, and Black Friday are the best time to grab the attention of the visitors by offering them occasional discounts.
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