How to Apply A/B Split Testing to Marketing by@leodigitalmarketing

How to Apply A/B Split Testing to Marketing

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According to LEO Digital Marketing: A/B Split Testing takes the guesswork out of optimization by giving you hard data on what drives results. It allows you to test 2 different methods to see which performs best. According to Wikipedia: A/B testing is a shorthand for a simple randomized controlled experiment, in which two samples (A and B) of a single vector-variable are compared.[1]  These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment. However, by adding more variants to the test, its complexity grows.

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LEO Digital Marketing

LEO Digital Marketing works with small businesses to reimagine their online presence.

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