The global travel market is a $631 billion dollar industry and ripe for disruption. With many global brands using outdated systems, there is an increase in new, tech-first platforms and marketplaces that are posed to reinvigorate and enhance the travel experience. \The economy continues to be a key indicator of whether or not people want to travel. With reports that and spring and summer breaks , the latest pulse check indicates travelers are ready for new opportunities. airfares are up by 50% predicted to be busier than ever A leader of next-generation travel marketplaces is , and they’re already delivering on the future of travel in leisure, corporate and retail. Most recently they to empower 55,000 Hispanic women living in the United States to grow careers as travel entrepreneurs. Mondee announced a partnership with TISSINI Taking a look at their offerings along with in depth research on the travel tech space, here is  a look at the top forecasted leisure travel trends in 2023: Personalized, smart travel experiences From apps to platforms to marketplaces, travelers have no shortage of places they can look for discounts and deals. While savvy travelers know the best place to get the best discount is working with travel experts who have access to closed group deals, it never hurts to cross-check pricing options. Beyond personalized pricing, there is an added bonus of using smart systems to personalize an entire trip. From extracurricular activities like hikes and theater to dining and sightseeing, some tech platforms can reduce the time to plan detailed itineraries (and even provide discounts, too). There is also an opportunity for airlines to offer more robust passenger-experience technologies, like to make the post-ticket-sales experience just as tech-savvy. check-ins, bag drops, security, and boarding Better Data and Technology When unexpected or unprecedented travel outages, delays, or cancellations occur, it often exposes outdated technology or systems failures. With the rise in artificial intelligence and machine learning, and increased investment in IT operations, there are opportunities for key travel players to change the traveler’s digital experience. \ Data from travel tech platforms also offer a unique opportunity for travel partners to help see real user travel trends. Predictive analytics helps support where travelers will visit at key times of the year, how they are traveling, and additional insights key to the industry. Discount travel as an employee perk There’s no better way for an organization to say they want an employee to use vacation time than by making it less expensive for them to get away. Brand partnerships with travel tech platforms mean human resource executives can create custom opportunities for their employees. If a business cannot introduce the , it can brainstorm ways to reward and recognize employees through travel and travel incentives. \ trend of the 4-day workweek Improved automation and “all in one” platforms A big benefit of increasing travel opportunities is the ability to do more from one place. This is a big benefit for travel experts, which also translates to the end user, as they can expect a more tailored experience. Online travel insurance marketplace SquareMouth released a report sharing that travel , but that is only one piece of the travel experience. insurance can potentially save travelers thousands When travel experts can access ticketing, discounts, insurance, and other perks in a single platform, it translates to an overall better and concierge-style service to their clients. New and Improved Affiliate Programs High-ticket affiliate programs, like , offer curated and discounted travel options for travel experts,, experts, influencers, and providers. What makes these programs valuable are quick and easy features that allow for hyper-customization, which is essential, especially in today’s travel industry. Mondee’s For example, travel agencies that cater to Millennials can access unique offerings designed specifically for this audience.  Millennials can access unique offerings tailored to this demographic through these programs. New content and special deals are part of the package. Expect to see access to new offerings, which are highly targeted, personalized, and ready for use. Affiliate programs are a great way to earn money while providing continued benefits, in the form of new offerings, to your audience. Resurgence in working with travel experts According to a study, a whopping 94% of travelers who used agents before the pandemic will continue to do so. Additionally, it is estimated that between 2021 and 2031, the employment of travel agents . Despite common belief, travel agents do not cost more money. They can drastically enhance the entire user experience from start to end. will grow by about 20 per cent Beyond access to just travel agents, better tech will help streamline the booking process, making it more interactive, and, most excitingly, it will shift the process from functional to experiential. For example, if you are planning to travel to Italy, certain platforms now have the ability to recommend curated experiences - whether a wine tour or a day of sightseeing - you’ll have access to various attractions within the same platform you are booking your flight and hotel. Influencers - Your Most Trusted Travel Guide Travel has shifted from functional to experiential, leading to the rise of influencers as trusted sources and modern salespeople. Many travel companies have integrated influencers into their business models, resulting in a win-win situation. An influencer's reputation is their most valuable asset, and their followers expect a continuum of exciting, new offers. Influencers are now the go-to resource for top travel destinations, accommodations, dining, and even airlines. Therefore, it's crucial for travel industry players to make a good impression among both influencers and customers. Bleisure & Work Away From Home are Here to Stay Combining work and play has its benefits, and now people aren’t holding back on travel. A trend in play for the long-term, remote work is also encouraging temporary relocation and the ability to visit and discover more destinations than ever possible. There is much uncertainty ahead, but after a long hiatus, the desire to travel has bounced back but with an increased demand for new experiences, technology, offerings, and more. Better booking, accompanied by the shift from functional to more experiential platforms, will truly showcase the value the travel industry has to offer, along with its willingness to modernize. In essence, these promising and positive changes, which we can expect to see come to fruition this year, will have a lasting impact on the global tourism economy.

This story contains new, firsthand information uncovered by the writer.

How the Travel Industry is Set to Take Off in 2023

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

Why RevOps Is the New GTM Power Center and What 100M New Data Points Mean for Sales Teams

5 Emerging Trends in the Travel Industry

How Local Governments are Future-Proofing their Urban Centres with Blockchain Technology

Ilya Rouss: “Travel Trends to Watch: digital nomads, non-mainstream places, local economies growth”

Importance of Face Detection Algorithms in the Travel Industry

Why RevOps Is the New GTM Power Center and What 100M New Data Points Mean for Sales Teams

5 Emerging Trends in the Travel Industry

How Local Governments are Future-Proofing their Urban Centres with Blockchain Technology

Ilya Rouss: “Travel Trends to Watch: digital nomads, non-mainstream places, local economies growth”

Importance of Face Detection Algorithms in the Travel Industry

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps