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Millions of Americans launch their own startups each year, with over 423,153 new business applicationsin April 2022 alone. Despite these high figures, only around 50% of these businesses actually survive the first 5 years. It’s therefore essential for startups to carefully manage their cash flow, with some key tips shared below. To run a business effectively, you will need to be able to clearly analyze your finances. Using software when possible, there are plenty of software packages on the market that can often do the job for you.