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Snoop Dogg is among a growing number of celebrities claiming their own corner of the metaverse - a connected virtual world where people live through avatars. The Doggies, an NFT collection of 10,000 Snoop dog avatars, are playable in The Sandbox (starting with the launch of Alpha Season 2) Each Doggy costs 150 SAND, the cryptocurrency used throughout the ecosystem as the basis for transactions and interactions. In December 2021, Snoop started an initial land sale to allow players to purchase property in his neighborhood in the Snoopverse.
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