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Smart data is digital information from intelligent algorithms which have gathered, monitored, filtered, and extracted this digital data from large amounts of statistics and numbers otherwise called big data. With a smart data approach, businesses don't need to spend time sorting through irrelevant information to analyze data - A field that they may not have any knowledge of, thus they can focus on more actionable data to define sales and financial strategies. Smart data analytics helps businesses to tailor their brands to their customer's personas. Data that is relevant, valuable, useful, and up-to-date ensures that brands can track campaign impacts at the very instant of implementation.