How Product Reviews Encourage Customer Conversations
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Research shows that 82% of consumers say that positive reviews make them more likely to engage with a business. This statistic means that product reviews from impartial, everyday people are a modern way of boosting a business’s credibility and encouraging further word-of-mouth marketing. Businesses can continue improving customer conversations by conducting sentiment analysis using product review data. Analyzing customer insights can help companies make better strategic decisions, can improve their understanding of their customers, and create a better experience for all.