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How Outsourcing Company Can Be Your Startup’s Best Friend: How to Outsource Software Development in 2020. The biggest value, arguably, isn’t the tech at all, it's the complete infrastructure. The needs of your early-stage startup will vary as you build your company. With an in-house team, you are committed to paying their salaries regardless of your development needs. When building a product with a software development company you only pay for development when you need it. If your execution needs are low you can save precious resources for something else, like marketing your product.