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Social selling covers all the engagement and promotion techniques you can use to attract potential customers on social media and online media in general. Unlike traditional selling, social selling prioritizes creating a conversation and building genuine interest, over just selling a product. LinkedIn can be used for amplifying your B2B email outreach via InMails to prospects you have previously engaged with. LinkedIn has over 590,000,000 users that are interested in the professional side of the communications. There are titles, experts, and companies that match your Ideal Customer Profile — and if they have a LinkedIn account it means they want to talk shop.